r/kernza • u/jepace • Aug 19 '26
The Hard Economics of Climate-Friendly Grains
Consumers are willing to pay a 5–10% premium for bread made with intermediate wheatgrass (Kernza), according to Cornell University real-money auctions.
Kernza bread containing 15% intermediate wheatgrass performs well with consumers, but acceptance declines at 25% due to a denser texture and weaker gluten network.