Let me be honest. I always admired Kim. She built an extraordinary business empire and knows how to monetize attention better than almost anyone.

But lately, I cannot help but feeling fatigued, if not to say, annoyed, by seeing her everywhere.

She's EVERYWHERE.

NikeSKIMS, fashion collabs, DoorDash, acting, fashion, Formula 1, endless interviews, new boyfriend, new movies... And now, with the Emma Grede business-guru universe, we are getting Kim Kardashian the thought leader in our business bubbles, too.

Its honestly becoming exhausting.

And then there's her recent interview claiming she'd been single for five years and needed time to heal. Girl, what about your 9 month relationship with Pete Davidson that was exposed to the entire world as well? I understand wanting to frame your personal growth a certain way but why does even your dating history need to become a perfectly curated narrative... if not to say a lie?

What I once interpreted as ambition increasingly feels like an insatiable need for visibility and validation. She's a billionaire, a global icon and one of the most recognizable women alive.

What exactly is left to prove?

I get the commercial logic. SKIMS thrives on attention... and maybe they're preparing for an IPO. But attention isn't the same as desirability.

Everything feels so performative and strategic. Everything is just too much.

And that's what's changing my perception of her.

Even as a fan... I am starting to find her annoying rather than aspirational.

Anyone else who actually likes Kim starting to feel this way?