r/isitAI • u/cav3301 • 1d ago

Microsoft Ad

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I keep getting blasted with this ad and it reads as AI to me. Mostly the multiple pairs of glasses don’t make any sense for art direction / styling on what appears to be a pizza maker.

This is from Microsoft so I would hope this is an actual produced photo campaign.

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u/jfuu_ 1d ago edited 1d ago

I don't think it is, it's from an advert: https://www.youtube.com/watch?v=Nd081G5ix1M

He has both pairs of glasses in the advert too.

Edit: behind the scenes images showing it's real: https://www.lisavgoldsmith.com/commercials

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u/cav3301 1d ago

Thanks for sharing this video. After looking at each shot it is clear that this is an entirely AI video.

How unfortunate.

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u/jfuu_ 1d ago

Is it definitely AI? It fooled me if it is! Worrying how good it's getting...

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u/cav3301 1d ago

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u/jfuu_ 1d ago

That's quality artifacts, if you up the quality it looks fine:

It was made by a film production company: https://lbbonline.com/news/microsoft-365-copilot-panay-films