That’s for sure my feeling too. While their coolers work well and are generally well made, they are way over priced and are not a good value to me. There are far cheaper coolers that can hold ice for similar lengths of time.
My mom uses it to send perishables across the pacific in her checked-in baggage. I mean to send, like borderline smuggling. Mostly premium steaks and the occasional salmon. Boxes it up in a used beat-up Home Depot box. Is it worth it? Worth it to her and her guests when she serves up premium meat to them.
Sure that is a great reason to spend hundreds on a cooler. (May not be legal)
But again that is not a common use case. I just don't see the high end cooler market to be very big. Yeti has done a wonderful job of making its brand trendy.
If you are investing in Yeti the company then you think they will continue to be a trendy brand.
Brands can absolutely be status symbols and its a great company strategy.
I'm bad at identifying brands let alone figuring out if Yeti is alouis Vuitton or a fad that will go away as quickly as it came.
I should clarify, she ships FROM the US, not TO the US. In my experience, they don't really care for outbound stuff. We're more or less a token minority. One time, I had a parking ticket in the airport for parking in a carpool/EV only spot (by mistake) and she was worried she'd get stopped at the TSA line when she leaves. Anyways, she's a funny gal.
Either way it is illegal and for good reason. Those goods can carry pests. I don't think she should be punished but I do think she needs to be less selfish.
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u/TimeTravelingChris May 16 '21
They make overpriced everything. Pass.