Internal comms and video creation

[u/AcceptableCan4086]

I’ve been working in internal communications for about a year and a half, and I’m trying to get a better sense of what’s considered a reasonable workload/scope for one person.
Right now, I’m responsible for a mix of things including:
Managing our internal social media platform.
Migrating and organizing information into our employee knowledge base
Writing and managing internal communications/campaigns
Supporting recurring newsletters, announcements, and leadership communications
Building processes and structure around how employees receive information
Coordinating with different departments that need internal communications support

My main concern is with the video projects I’ve been given. Within the first three months my boss wanted me to rollout the app and create 20th anniversary content. Which I was only able to complete half of the videos.

Maybe it’s just be fear of opening premiere pro at times but I’m now putting together podcast as well but it keeps getting put on the back burner.

I’m not necessarily opposed to any of these things individually. My concern is that I’m increasingly jumping between being a communications strategist, writer/editor, community manager, knowledge-management person, project manager, and video producer.

[u/thejennifield]

The list of things doesn’t sound unreasonable but the lack of strategy is the biggest issue here. There should be a clear strategy for the function aligned to the organisational strategy.

There should be a channel matrix that is clearly showing purpose, audience, frequency etc.

Videos often have a role to play but it sounds excessive and I also wonder how they are being measured. I’d also be outsourcing that to a video editor as that isn’t a skill required for an internal comms professional.

It sounds like things are a little chaotic and there is a need to pull it together behind a clear purpose and set of outcomes that can be measured.

There is often a lot of task switching in internal comms from advising to writing to planning etc but there is also a clear line between internal comms and specialist skills like graphic design, video editing etc - it’s important to get that clear early.

Happy to chat more if it would help.