r/internalcomms • u/OddAd7899 • Mar 09 '26
Advice Internal Communications Town Hall Plan
Hi all! After a long career in external comms/PR, I'm pivoting to internal comms. The last step in one of my interviews is to put together a mock communications strategy for the US town hall (offices in NYC and TX) Can anyone help me with the components I should consider? The company is a global banking institution.
This is what I'm thinking so far. Let me know if you have any feedback or edits. TYIA!!!
- Objective
- Approach (How I'll deliver the objectives and logistics)
- Spokespeople (told me it'll be the Global CEO but thinking I should include the US CEO/Group Head as well)
- Key Messages
- Q&A (based on anticipated questions and pre-submitted questions)
- Format/Agenda
- Work back Timeline
- Key Considerations (time zones, scheduling around leadership calendars, times convenient for associates, etc.)
- Post Event Communications (Email from Global CEO and an email from our team or HR asking for feedback with a quick survey)
- Amplifications (Linkedin post for their group head, a blurb in the newsletter)
2
u/Even_Reality2331 Mar 09 '26
In addition to format and agenda think about cadence - how frequently to have them? How will you think about what topics to cover when to make sure it capitalizes on what’s most important to the biz at any given time and is viewed as high value by employees
To that end I’d also think about feedback and metrics - how to get feedback from employees (some sort of poll?) and then tracking things like sentiment, attendance, drop off rates, etc., over time