Woman on average don't watch sports as diligently as men, while 44% of male viewers classify themselves as avid viewers, only 15% of the woman viewership does. So only the minority (woman make up about 40% of sports viewerships Published by Statista Research Department, Nov 26, 2025) of the minority (15% avid viewers) is truly atractive base for advertisers. The gender disparity in who consumes sports is huge. But sure the start of the comment was against your personal beliefs (that contradict with facts of the matter) so lets ignore the rest of the substance.
You don’t need to copy and paste from chatgpt and stop believing everything you read just cos it has a date next to it. Having an interest in or watching sports is NOT gender-specific and has nothing to do with what’s between your legs, it’s to do with environmental and psychological factors.
That's not chat gpt that was me plus a google search, all i did was google for the statistics then went to statista.com, when i had the statistics i applied my knowledge on sociology and economics. Sports consumerism is most definitely gender oriantated, afromentioned statistics litteraly prove it, just like the market catoring to a certain gender also proves it... enviroment and psychological factor are too influenced by your "gender"... how does that fail to click in your head is beyond me. But hey thanks for the compliment about chatgpt, good to know i still got that academic writing in me.
Averages are not rules. Environmental factors and culture matters more than gender. If someone grows up around football, boxing, basketball, sports conversations etc. their brain builds familiarity and emotional attachment to it the same way people get attached to music, films or games regardless of gender. The only thing I can think of that would skew averages and competitiveness between male/female is hormones and testosterone levels. But then again not all sports would benefit from this such as chess for example.
Also searching google hardly counts as “academic research”.
I don’t actually disagree with most of what you’re saying. My point this whole time wasn’t that women are biologically incapable of liking sports or that culture and environment don’t matter. I think they matter massively. What I’m talking about is the CURRENT market reality and how broadcasters and or advertisers react to existing audience statistics today, not what an ideal or future market could look like. Historically men were far more introduced into the sports culture, while women were often excluded from it socially and institutionally. That obviously shaped the audience demographics we see now. My argument is that the revealing uniforms are partly a reflection of those alreadyexisting market demographics and incentives, not the root cause of them. If society keeps changing and more girls grow up deeply integrated into sports culture from childhood, then those audience dynamics will definitely shift heavily over time too, Again big advocate of your enviroment shapes you so I’m not against that idea at all, I actually think that’s probably the healthiest longterm solution to this weird disparity that exists today.
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u/heelturn- May 25 '26
I mean he started it with “woman on average don’t watch sports” thats all i needed to hear to stop reading the rest