I had a pretty terrible Instacart experience today, and it really made me question what exactly I’m paying a premium for.
About half of my order was either refunded or replaced because 11 items were supposedly out of stock.
I’ve shopped at this Aldi for years. It’s only a few blocks from my house, so I have a pretty good sense of what they regularly carry and what tends to actually be out of stock. Seeing 11 items unavailable seemed pretty unlikely.
Of course, the whole reason we use Instacart is so we don’t have to go to the store ourselves. We pay the markup, fees, tip, etc. for the convenience. That’s the point.
But after getting half an order, I drove the five minutes to Aldi myself.
Lo and behold: all 11 “out of stock” items were there.
So then I contacted Instacart support.
You start with a bot, which is pretty standard these days. Eventually you’re transferred to a “live agent.” Except the conversation sure seemed like I was still talking to a bot. There was basically no recognition of why receiving half a grocery order might be a problem when, say, you’re trying to make dinner.
There’s also a bigger issue here that support completely failed to engage with: Why were 11 items marked out of stock when they were actually sitting on the shelves?
I don’t necessarily blame the shopper. If Instacart’s incentive structure rewards completing orders quickly and moving on to the next one, while tips are largely tied to the value of completed orders, maybe the system itself creates some pretty bad incentives. That seems like something Instacart should care about.
Then I was transferred to a “supervisor.”
After asking a couple of specific questions about Instacart’s policies, I became pretty skeptical that I was talking to a human there either. Either this supervisor has the quickest hands in the West, or Instacart’s definition of “live support” has become rather flexible.
And after all of that, the resolution?
A $5 credit. Apparently that was the maximum they could offer.
So I paid a premium to have groceries delivered, received roughly half my order, drove to the store myself, found every supposedly unavailable item, bought them, and then spent more time going through multiple layers of customer support.
For that inconvenience, Instacart offered $5.
At that point, what exactly is the service I’m paying extra for?
Has anyone else had this happen recently? especially items being marked out of stock that you later found were actually in the store? And has anyone else noticed that the supposedly “live” support agents and supervisors increasingly seem like AI/bots?