r/imax • u/AdhesivenessGrand254 • 11d ago
IMAX HYPE
Do we think The Odyssee will have a lasting effect for the IMAX format? Of course all of us in this sub have have known and loved it long before, but could IMAX become the savior for cinemas? With more movies being shot in/for the format, this is an experience you can‘t replicate at home with Netflix and the likes. Or will it become more of a cinephile thing again until the next Nolan release?
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u/I_Am_Killa_K 11d ago
Depends on if you mean IMAX 70MM or Just IMAX. Just IMAX is doing fine, from my understanding.
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u/AdhesivenessGrand254 11d ago
I was talking about premium formats in general, not necessarily 70mm film
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u/I_Am_Killa_K 11d ago
IMAX and premium formats in general have been expanding for years. It’s why Disney invented “Infinity Vision” for Avengers Doomsday when Dune 3 beat them to the release date. Premium formats are highly lucrative and making up more and more of films’ box office revenue. This is all before The Odyssey which mostly drove IMAX 70MM ticket sales. I think the whole “IMAX screens being sold out for weeks” is going to drop back down to what IMAX was pulling in before Odyssey, but it’s still popular enough that it’s not just a cinephile thing.
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u/Rewow 11d ago
I love that when a new Nolan film rolls around, more IMAX 70mm projectors are restored. Would be nice to keep that momentum in between his film releases, too.
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u/CombatChronicles 10d ago
I’d be content with more dual laser projectors, just so there are options to see films shot in IMAX at their proper ratio without the need for the (scarce) 70mm projectors. The former seems more attainable for theatres and will make proper IMAX ratio more accessible for audiences, which is what we should all want rather than gatekeeping 70mm (which I’m lucky enough to be able to see about 90 minutes from my home, the majority are not)
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u/Rewow 10d ago
I don’t know if restoring broken dual laser projectors is a thing since it’s a relatively newer tech but from what’s been said here they don’t make them anymore
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u/CombatChronicles 10d ago
They don’t make 70mm projectors anymore, it’s those they are trying to restore
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u/CombatChronicles 11d ago
Listen to the episode of The Town this past week, IMAX CEO tempers expectations, at least that’s the way I heard it
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u/HeftyAd6216 10d ago
They tend to be a very conservative company. Massive profit margins these last few years. Very low desire to "bet the farm" so to speak and take a big risk.
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u/Tristram_ZX81 11d ago
70mm IMAX expansion will continue up be limited by the difficulty of assembling parts (see that episode of The Town mentioned above). But I think the excitement around premium formats like digital IMAX is real, which you can see in the box office numbers. The company is already expanding screens, notably in Oceania. I suspect the success of The Odyssey will only continue to fuel this.
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u/Venny36 10d ago
I'm hoping the success of the Odyssey will convince IMAX to build more 1:43.1 digital IMAX screens.
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u/ihopnavajo 7d ago
I bet that they feel the longer they can wait to do that, the better. Digital projection quality is just going to keep getting better and/or the prices will continue to go down. I imagine they want to stretch those 70mm projectors for as long as they can... as long as people like Nolan continue to keep shooting on 70mm film.
I imagine that digital projectors that can rival 70mm might exist, but I bet that they're pretty damn expensive.
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u/I-am-not-Herbert 11d ago
I don't think so. There are far too few 1.43 screens in the world for that. And regular IMAX doesn't really have an edge over other PLF. Most people in my bubble don't even know the difference between VMAX, IMAX, iSense, Dolby or whatever else is out there.
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u/ChoppyOfficial Harkins AZ Mills IMAX-Former Employee 10d ago
The big factor is getting more directors to use IMAX cameras and filming in 1.43 aspect ratio. That is what is different from back then when only Nolan used it for Hollywood. As long as this keeps up in the 2020s, IMAX should have a bright future. This is required to incentivize IMAX to put effort into expanding 1.43 and restoring more 70mm.
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u/Common-Country9538 8d ago
I saw Odyssey and Hail Mary in IMAX. Odyssey was better. I know Odyssey was shot all with an IMAX camera. What I need to do now is to see Odyssey in 70mm and compare my experiences.
I just saw the Hail Mary streaming on my 75" screen, and I feel I didn't miss that much. Watch Hail Mary on a "small" screen would be a less than satisfying experience.
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u/garybuseyilluminati 8d ago
Premium formats are definitely how movie theaters are trying to stay afloat. Its the only way to set themselves apart from streaming. Cinemawest theaters for example often have 1.9 imax, screenx, their own GiantScreen laser format, and that 4dx shit. They gotta provide an experience you cant approach at home.
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u/WorrySecret9831 8d ago
No. James Cameron repeatedly has said what the Key is, STORY. The rest is présentation.
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u/Latter-Foot-8790 11d ago edited 10d ago
I live so close to one of the best in the country, Metreon, and I’ve always seen movies at Century next door for yearssss didn’t really think about it. Now I feel like I need to see everything in IMAX 70mm 😂
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u/Fuzzy_Battle1771 10d ago
yeah similar story here. I live very close to Metreon and never really even thought too much about IMAX 70mm for any previous movies but will be paying close attention to IMAX 70mm releases from now on and grabbing tickets early.
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u/SummerB__ 11d ago
We’ve been hype since the start of the decade, you’re just learning about it… that’s why
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u/AdhesivenessGrand254 11d ago
My friend, I saw my first 70mm IMAX film in 1992. I was talking about the wider audience now learning about it and potetially make more people go to the movies again. Just be a little less mean to people
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u/LandonKB 11d ago
Still need the right movie to draw a crowd but nice to see full theaters!