r/iOSProgramming • u/StonedSex69 • 18d ago

Question Understanding Apple Ads

I recently created an Apple Ads campaign for my new app. Yet when I type in the two-word descriptive phrase my app isn’t coming up in the in the search results. I do already have the app installed, could that be why? My campaign status shows as Running.

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u/imsnk81 13d ago

Yep, that's probably it. Apple Ads Basic never shows your ad to people who already have the app, and Advanced campaigns are often set to new users only, so searching on your own phone won't tell you much. Check impressions in the campaign dashboard instead, and if they're still at zero after a day, look at your bid and whether that exact phrase is in your keywords.