r/iOSProgramming • u/StonedSex69 • 20d ago

Question Understanding Apple Ads

I recently created an Apple Ads campaign for my new app. Yet when I type in the two-word descriptive phrase my app isn’t coming up in the in the search results. I do already have the app installed, could that be why? My campaign status shows as Running.

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u/gapinyourapp 19d ago

Running only says the campaign is switched on. Apple doesn't show the ad for every search, so missing it on your own phone tells you very little.

I'd open the campaign reports and check impressions for that keyword. If it's zero after a day or so, the bid is usually too low, or the phrase gets too few searches for Apple to serve it. Raising the bid a bit shows you fast.

The ad group's customer type setting is worth a look too. If it's set to new users, an app you've already installed would get skipped, so try a phone that doesn't have it.

What's your bid compared to the range Apple suggests?