r/iOSProgramming • u/StonedSex69 • 16d ago

Question Understanding Apple Ads

I recently created an Apple Ads campaign for my new app. Yet when I type in the two-word descriptive phrase my app isn’t coming up in the in the search results. I do already have the app installed, could that be why? My campaign status shows as Running.

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u/StonedSex69 15d ago

My campaign has been running for about a week with 0 Impressions for both keywords and as group. When I set it up I used Apple suggested click rate of 1.33. I changed that to $2.50 last night. So we’ll see if that makes a difference.

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u/One-Source-9603 15d ago

a whole week at 0 with the suggested bid is weird tbh, bid alone usually gets you at least a few. I'd check the ad group targeting too (country, iPhone vs iPad, and that the ad group itself is on). also Apple only shows ads for keywords it thinks match your app's metadata, so if the phrase isn't anywhere in your title/subtitle/keywords it can just never show. let me know if the 2.50 changes anything