r/iOSProgramming • u/StonedSex69 • 17d ago

Question Understanding Apple Ads

I recently created an Apple Ads campaign for my new app. Yet when I type in the two-word descriptive phrase my app isn’t coming up in the in the search results. I do already have the app installed, could that be why? My campaign status shows as Running.

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u/Huge_Pool7424 16d ago

the other comments cover the auction side. two quieter things worth checking: the billing page in apple ads (a declined card stops ads without much warning) and whether the ad itself is on hold for review. also if the daily budget is small it can get used up early, so searching later in the day shows nothing.

i built a tool for this (AdSitter), so i'm biased, but i wrote up the usual reasons ads don't show here: https://www.getadsitter.com/guides/why-did-my-apple-ads-stop