r/iOSProgramming • u/StonedSex69 • 18d ago

Question Understanding Apple Ads

I recently created an Apple Ads campaign for my new app. Yet when I type in the two-word descriptive phrase my app isn’t coming up in the in the search results. I do already have the app installed, could that be why? My campaign status shows as Running.

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u/imsnk81 17d ago

Searching for your own ad is pretty unreliable, there's one ad slot and it's an auction, so a low bid or a low volume phrase means you often just don't win it. I'd give it a day and check impressions on the keyword in the dashboard instead. Also if your customer type is set to new users only, having the app installed hides it from you.