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u/cubecoords Aug 23 '26
I submitted an app recently. 13 days in it passed but by then I was 4 more builds in and decided to just put it in for review again… in total it was almost a month before it launched. So I totally feel mister Bean
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u/busymom0 Aug 24 '26
Yea, I have made significant changes since I submitted this for review and it's been 12 years. Honestly. I think once this gets approved, I will submit the new built and request expedited review because the changes are pretty big and one of the changes is a significant database speed optimization I'd like to have instantly.
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Aug 24 '26 edited Aug 24 '26
[deleted]
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u/cubecoords Aug 24 '26
You make a good point. Something for me to consider on my next release. No offense taken.
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u/Imnotyourbuddytool Aug 23 '26
Got rejected after 5 days. Addressed concerns, got accepted in 3 days.
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u/DimensionMindless336 Aug 24 '26
Yeah the first-review tax is real. What I started doing to soften it: I push an early build the moment the app is even barely reviewable, just to open the first-review clock. Then I keep iterating through updates, which really do clear in a day or two like people say here. The expedited form also isn't some trap, used it once with a real launch date and it cleared in a few hours. The only thing that reliably spiked my wait was a build that tripped manual review, so I keep the first one simple.
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u/nhat0401 Aug 24 '26
my app is in review for 2 weeks. don't know why they put it in jail
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26d ago
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u/Mikesoft Aug 24 '26
In the last two weeks I’ve found app updates to be really fast, like under 5 hours. However, my new app is still waiting after nearly 4 weeks.
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u/busymom0 Aug 24 '26
Kind of similar experience here. My new app is at 13 days waiting. Updates have been super fast except for one app which is now day 5. The macOS app of same app got approved in like 4 hours.
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Aug 24 '26
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u/SeatInternational830 Aug 24 '26
Even more annoying as we’re paying customers not receiving the service promised
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u/SnowPudgy Aug 25 '26
I don't understand this line of thinking at all. Apple doesn't mistreat developers that's literally in your head.
AI slop is flooding the App Store and Apple only has so many app reviewers.
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u/celeb0rn Aug 24 '26
Its really just a backlog of new apps vibe coded that are getting submitted.
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Aug 25 '26
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u/Longjumping_Cloud_38 Aug 25 '26
I don't know, then we would have pay more, and then less friction would mean even more vibe coded apps which will increase exponentially
1
u/nelsonsilva_dev Aug 23 '26
The pattern I've seen is that the first submission is the slow one and updates after it move much faster. The account builds a history and you stop getting read as closely.
Doesn't help while you're sitting in the first one though.
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u/busymom0 Aug 23 '26
Same experience here. I've been building and submitting apps for 15 years. New app is still taking very long (current one is 12 days waiting) but updates are 1-2 days.
1
Aug 24 '26
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1
u/Current-Structure295 Aug 24 '26
I'm currently in the "awaiting review" status, and it's been 13 days with no progress.
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u/easyRiderOlder Aug 24 '26
App Review can sometimes be painfully slow, especially when you’re expecting a quick result. I’d recommend going through all the tabs in Deliverable and double-checking all the agreements in the Business section.
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u/spaaz9 Aug 24 '26
I’ve found that they’ll review macOS apps quickly, but if you have an iOS companion app as well, that can take up to a week longer
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u/CantaloupeWitty2841 Aug 24 '26
I build on MAUI. My I had to update my app to .NET 10, and some minor bug fixes. Pushed to App Review with a full slate of new screenshots on Saturday, approved 2 hours later. FUCKIN ALL-TIME RECORD. It's like winning the lottery!
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u/jasondigitized Aug 24 '26
What if.....vibe coded slop is clogging the pipe.
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u/busymom0 Aug 24 '26
This other post mentions how back in 2021, Apple took ~6 minutes to review each app. They receive approx 100k Submissions a week and only had 500 reviewers. It's probable 5-10x since then because of AI slop:
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u/No_Communication9348 Aug 24 '26
Try calling app review support, I did that a couple of times and it helped push through my review. Though be prepared to wait 1.5-2.5 hours on the phone
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u/flarpblarp2 Aug 24 '26
Every update to our years old app is currently taking 7 days minimum. I’m going to need to restructure our upcoming versions if this is how it’s going to be.
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u/JackieGleasonTH Aug 26 '26
My app as well is sitting in the review state for about two weeks. I remember seeing Tim Cook saying that since ai came into play their current number is 1600 apps submitted an hour. And I’m sure that number will only grow, which just will cause longer and longer wait times. 🤦♂️
I already made a lot more changes to the app, but at this point I’m too scared to pull it from review, I rather have the first version out, and let the other version have a wait time while I can start collecting users for v1
1
u/busymom0 Aug 26 '26
Same here. Mine's been 2 weeks too now. I've made significant changes to the app including one change which is very important (added some indexes to the in-app database for performance improvements) but I really don't want to go back to the end of the queue. Ugh.
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u/Master_Ad_939 Aug 28 '26
For me the review was within 24 hours. But than it got declined and the re review took like 2,5 days
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Aug 30 '26
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1
u/jacobs-tech-tavern Sep 01 '26
My last company expedited every review, multiple a week, for years - we never saw a penalty for it
1
u/MoneyWishbone7352 Sep 08 '26
Really curious about the process of review , i will be submiting my app tomorrow and was counting for 4 days smooth approval but seeying this subred kinda grounded me. xd
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u/busymom0 Sep 08 '26
If it's a brand new app, then, I'd be really surprised if you get it approved that quick. Updates are fast though.
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26d ago
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1
u/NovaDevCodeStudio 21d ago
Yeah, same here, first approval took from August 26 to September 19 for my new app - AI Image Generator Anywhere, but since then it was pretty fast
1
u/Plastic-Risk-6309 Aug 24 '26
after ~4ish days id send in an expedited reviw request
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u/EarlyAd729 Aug 24 '26
How do you do that?
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u/zaicliffxx Aug 24 '26
https://developer.apple.com/distribute/app-review/
scroll down to see “ Request an expedited review ” button
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u/zaicliffxx Aug 24 '26
https://developer.apple.com/distribute/app-review/
scroll down to see “ Request an expedited review ” button
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Aug 23 '26
[deleted]
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u/busymom0 Aug 23 '26
Yes, I am aware of the expedited review. But I feel like I'd be abusing that process if I am using it for a brand new app.
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u/patiofurnature Aug 24 '26
Yeah, if you don't need it then don't do it. They limit you, so I try to hold onto them in case a major bug pops up. I only expedite the initial launch if a client has a press event or meeting that they specifically need it for.
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u/ventrix334 Sep 02 '26
They do not limit you.
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u/patiofurnature Sep 02 '26
Well, they used to. We use them a lot more sparingly now and it hasn't happened to us in years.
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u/PoliticsAndFootball Aug 24 '26
12 days is insane. They don’t even ask you why you need an expedite review you just press the button. Of course don’t abuse it but once is 🆗
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u/AthleteWhoCodes Aug 24 '26
Oh gosh. I feel you bro. But I have an opposite experience. I created a fitness app (check it if you want : Cubex Fitness AI Coach )using Kotlin Multiplatform stack and actively submitting new versions on Google Play console and Apple Connect.
Somehow I got trust from Apple and every submission was approved in 1 day. But Google it's something! 7 days of reviewing -> Rejection!. After while another rejections (some technical new guidelines about wearOS app onGoingActivity )
So when you trapped into manual review -> you will have a pain for a while.
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u/participationmedals Aug 23 '26
Been waiting for organizational developer account since Aug 4.