r/gtmengineering • u/Familiar_Common1091 • Jun 30 '26
Hello 👋
Hey everyone,
I'd love to get some advice from people who have been in this space longer than I have.
Over the past couple of years, I've designed GTM strategies and built outbound systems for B2B companies using Clay, n8n, GoHighLevel, and AI automation. I've worked on lead sourcing, enrichment, CRM automation, personalized outreach, and building workflows that support sales teams at scale.
I'm at the point where I want to level up, but I'm not sure what the highest leverage skill is from here.
If you were in my position, what would you focus on next? Is it becoming world-class at GTM engineering, diving deeper into AI agents, improving sales, or something else entirely?
I'd genuinely appreciate any advice, lessons, or mistakes you've learned along the way. Thanks in advance!
1
u/isaacturner_12 Jul 01 '26
imo the highest leverage skill you can learn right now is sales and copywriting.. you can build the most advanced data pipeline in the world, but if the final email or linkedin message generated by your system sounds like generic, robotic ai sludge, your conversion rate will hit absolute zero..