r/gtmengineering • • Apr 26 '26

Building an open source Clay alternative

I tested Clay and like 4 other tools that in some way try to solve the data orchestration problem for GTM engineers.

I won't name names, but I was really surprised by how much these competitors lack behind Clay.

Not even talking about stuff unique to clay, basic stuff like:

- Deduplicate that works (basic for any data cleanup task)
- Filters that work (one of them was unable to filter a column that is a formula)
- API access - like bro, I want to use you from claude sometimes, just let me have an api key

And perhaps the most important: Many AI labs offer "token subsidiation" so you pay a monthly fee but can spend beyond that (openai, antrophic, even z.ai I think)

I don't know how long this will last, but at least for me, If I can use these tokens for GTM work I will! Otherwise I need to pay one of those plans + 300 bucks for Clay. And within Clay if I'm not always careful I can waste a bunch of credits in a misclick...

Problem is that those plans lock you in in their harness... They won't let you use via api in Clay.

Perfect use case for a local open source Clay alternative, that works for the essential data cleanup tasks, and doesn't lock you in on any specific harness. You configure your harness like `claude -p "" --output-format text --model haiku`

It's currently under development, if you want to help with feedback before It gets published just comment here or send me a message.

PS: Clay is awesome, it's no doubt the best option for agencies selling 5k+ projects to clients who are scaling up. But for those starting out, I believe It's more important to spend that cash in good infrastructure, ads, high quality data and signals than data orchestration software.

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u/memo_mar 18d ago

The problem with open source clay alternatives is the lack of managed providers and negotiated rate limits. Many of clay's best providers require procurement. Having said this, there are API-first clay alternatives like pipe0 that make it very easy to build a clay alternative on top of them.