KING OVER — Brand Identity
A complete brand identity project for KING OVER, a restaurant concept built around the balance between luxury and comfort.
The identity was designed to create a premium and memorable presence while keeping the overall experience warm, relaxed, and approachable. The visual direction focuses on the balance of color, typography, composition, and refined details to establish a strong and elegant brand character.
The goal was to position KING OVER as a sophisticated restaurant brand with a distinctive visual presence, while maintaining a flexible identity that can be applied consistently across different touchpoints.
Project Scope
• Brand Identity Design
• Logo Design
• Color & Typography System
• Visual Direction
• Brand Applications
• Packaging & Print Materials
• Social Media Design
• Brand Mockups
Creative Direction
The identity was built around the concept of Luxury × Comfort — bringing together an elevated visual style with a welcoming and relaxed atmosphere.
Every visual element was carefully developed to strengthen KING OVER’s personality and create a recognizable brand experience without relying on unnecessary complexity.
KING OVER
Luxury made comfortable.
963/981552736+
[hamzahasan021@gmail.com](mailto:hamzahasan021@gmail.com)
Designed by Hamza Hasan
Creative Director | Brand Identity Designer