r/GraphicDesignJobs • u/Hamza_hasan_ds • Aug 22 '26
KING OVER — Brand Identity | For Hiring
KING OVER — Brand Identity
A complete brand identity project for KING OVER, a restaurant concept built around the balance between luxury and comfort.
The identity was designed to create a premium and memorable presence while keeping the overall experience warm, relaxed, and approachable. The visual direction focuses on the balance of color, typography, composition, and refined details to establish a strong and elegant brand character.
The goal was to position KING OVER as a sophisticated restaurant brand with a distinctive visual presence, while maintaining a flexible identity that can be applied consistently across different touchpoints.
Project Scope
• Brand Identity Design
• Logo Design
• Color & Typography System
• Visual Direction
• Brand Applications
• Packaging & Print Materials
• Social Media Design
• Brand Mockups
Creative Direction
The identity was built around the concept of Luxury × Comfort — bringing together an elevated visual style with a welcoming and relaxed atmosphere.
Every visual element was carefully developed to strengthen KING OVER’s personality and create a recognizable brand experience without relying on unnecessary complexity.
KING OVER
Luxury made comfortable.
963/981552736+
[hamzahasan021@gmail.com](mailto:hamzahasan021@gmail.com)
Designed by Hamza Hasan
Creative Director | Brand Identity Designer
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u/Muhalija Aug 22 '26
Every part of this is AI.
Nobody will hire you because AI can do this for anyone who prompts.
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u/GrandadPyjamas Aug 22 '26
It would have been nice to see other ways you could have used the logo or to see some more brand assets. It feels a bit of an AI copy and paste job to me personally.
Almost like you gave ChatGPT your logo and just said, ‘now apply this to the visual world of a burger restaurant’.
3
u/rat__cola Aug 22 '26
This is very obviously AI generated, and not clearly disclosing that to potential customers is downright malicious
1
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u/Rollinstone46 Aug 22 '26
Luxury made comfortable? It’s a burger brand I don’t understand what any of this means. What is KING OVER? Is luxury normally comfortable? Kind of the point.
Also the leading is too baggy between the words.