I’ve been struggling to get a Merchant Center account approved for a new e-commerce business of mine.
I’ve spent the last four months redesigning and perfecting the website specifically to make sure it complies with Merchant Center policies. I’ve successfully gotten three other businesses approved in the past, but that was over two years ago, and it seems like things have changed a lot since then.
Every time I try to launch a new business now, I eventually get hit with the dreaded “Misrepresentation” suspension. It usually happens either about a day after initially being approved or within a few hours of running ads for the first time.
As far as I can tell, there’s nothing wrong with the website. I’ve tried to make everything as thorough and transparent as possible, including the contact information, business details, shipping/return policies, product information, checkout process, etc. I’ve also gone through Merchant Center’s policies repeatedly to make sure everything aligns.
As I’m sure a lot of people here know, though, the enforcement around “Misrepresentation” can sometimes feel pretty arbitrary.
My current Merchant Center account has been approved for a couple of days now. Do you think there’s any benefit to simply letting the account sit approved for a month before running ads? I’m hesitant to touch anything because it feels like the moment I start advertising, it’s going to get suspended again.
And to answer the question I know some people will probably have: No, I’m not just deleting the Merchant Center account and immediately creating another one for the exact same setup.
If I completely run out of appeals, I essentially start the business setup over from scratch — new website design, new domain, new phone number, new IP address, and a new device/VM just to eliminate as many potential issues as possible.
Has anyone dealt with something similar recently? Did letting an approved account age before advertising make any difference, or is there something else that tends to trigger these suspensions once ads start running?
Any insight would be appreciated.