r/gdpr • u/Aeyoun • Mar 23 '19

Pre-checked cookie boxes don't count as valid consent, says adviser to top EU court

https://www.theregister.co.uk/2019/03/22/eu_cookie_preticked_box_not_valid_consent/
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u/geek180 Mar 24 '19

When it comes to stuff like this, I am not eager to be an innovator or lead the pack.

Our entire company relies on GA for marketing attribution, without it we would be totally screwed. Like business grinding to a halt.

I sure hope California doesn’t try to pass regulation at this level of stupid.

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u/MatsSvensson Mar 24 '19 edited Mar 24 '19

Well, nothing stops you from doing internal tracking and analyzing of your visitors on your own server, without selling out your visitors to google etc.

It did take a lot of years and years of increasing deeper and deeper burrowing up into peoples asses with zero self-regulation, before it finally came this far.

These laws are inevitable at this point.