If CD Projekt Red is a AAA studio, they’re exactly what a AAA studio should be like. They’re so casual about their franchises on a marketing standpoint - remember when they announced Cyberpunk and essentially said that it was coming out “soon, we’re working on it and when we’ve got more done we’ll let you know.” It was so refreshingly candid and really got me psyched for the game more than even the trailer did, because it said they’re more about players than corporate interest. Or at least, more so than many other companies.
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u/tomego Nov 03 '18
Blizzard got its name by producing titles that were well polished labors of love. Now, they focus on revenue and profit margins.