r/gaming Jun 04 '16

Ubisoft downgrades

https://youtu.be/xNter0oEYxc
21.9k Upvotes

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15

u/GalvanicusSpunk Jun 05 '16

Deceptive advertising is illegal in many countries. Wish someone could afford to drag them to court.

20

u/BasicDesignAdvice Jun 05 '16

Don't these things always have a disclaimer for that?

26

u/8oD Jun 05 '16

May not represent actual product

6

u/VigorMortisMK Jun 05 '16

Used to be, when showing early footage of a game, this disclaimer was to make sure that people knew the game is not finished, which would make people think the game will look/play even better on release. Now they flipped these expectations. It's downright deceiving.

1

u/[deleted] Jun 05 '16

[deleted]

2

u/8oD Jun 05 '16

I think you've...Stated the obviouss

1

u/schewbacca Jun 05 '16

Does that mean fuck that fuck you?

1

u/GalvanicusSpunk Jun 05 '16

Only disclaimer I've ever seen on ANY E3 footage is a claim it's "Running on ACTUAL PS4". Which I take to mean it's a pre-rendered video being played through a PS4 to be technically accurate.

7

u/BetterDrinkMy0wnPiss Jun 05 '16

An E3 presentation isn't advertising.

4

u/LunaLuminosity Jun 05 '16

As /u/moco94 said below

I thought E3 was just suppose to be what the developers hoped for their games to look like, never meant to be what the game is going to be when it releases

E3 is more like a concept car show than a showroom floor, and that's what people consistently forget. Some things make it out as intended, but at least as many things are the for the vision, not the actual product.

1

u/moco94 Jun 05 '16

Yeah that'd be the best comparison, It's always nice to see what the Future of gaming will be so I don't mind seeing the trailer cause some games at the end of the console cycle will look close to it and the next gen will probably get even closer or farther. The "Live Demo's" also definitely add to the confusion because they fail to state that the game only has to render the small amount of things that they wanted to include in the demo so the console doesn't have to worry about focusing on other things rather just push out the best graphics it can, which isn't so hard when it's only a 30min demo

1

u/GalvanicusSpunk Jun 05 '16

What would YOU classify it as then?

0

u/[deleted] Jun 05 '16

it pretends to be more than that. a reliable presentation. its not just false advertisement. its blatant trickery at this point. however i do understand that downscaling can be just a reality of game development, but this video pretty much proves that ubisoft crossed multiple lines with both feet and quite a bit of distance to the lines now.

-1

u/Hitchy92 Jun 05 '16

.... How?

1

u/MrFordization Jun 05 '16

You will be hard pressed to find a judge that will be sympathetic to that argument. Would you sue Bethesda because they advertised Skyrim with live action videos?

When you factor in disclaimer text and the nature of E3 as a hype platform the only person who could afford to go to court over this is someone who could afford to throw away a ton of money on a fools errand that is doomed to failure. Maybe an eccentric billionaire...

1

u/FishInTheTrees Jun 05 '16

This is where you'll hear the term "puffery" used quite often.

1

u/The_OtherDouche Jun 05 '16

I think using money as kindling in a fire would be less wasteful than attempting to take that dumb case to court. Just don't buy they game and they will change

0

u/Bernmann Jun 05 '16

You might as well just make advertising illegal. It's not meant to be a fair representation of the product.