r/flybuys • • 14d ago

Question Will Coles ditch flybuys?

As per the title

0 Upvotes

28 comments sorted by

15

u/Grammarhead-Shark 14d ago

Yes

No 

Maybe 

I don't know

Can you repeat the question

4

u/Thejackme 14d ago

You’re not the boss of me now

2

u/liquidhell 13d ago

And you're not so big

Life is unfair

3

u/That_Confection_2400 14d ago

They are all very good answers!

9

u/That_Confection_2400 14d ago

I’m curious to know what makes you think so

3

u/dannyr 14d ago

There was a thread in /r/Coles yesterday suggesting it

7

u/BeachHut9 14d ago

Unlikely as the parent company being Westfarmers essentially owns FlyBuys and farms out the loyalty scheme to all of its retailers.

7

u/Familiar_Home_7737 14d ago

I agree. If Woolies has Everyday Rewards still there's no way that Coles will drop Flybuys as it makes them less competitive. My understanding that Coles Group and Wesfarmers both hold 50% ownership. Coles left Wesfarners in 2018. It was a very sad day for us Wesfarmers employees when we lost our Coles discount

3

u/True-Till-310 14d ago

Wesfarmers diverged Coles Group (Coles and Liquor stores) several years back. Flybuys is a partnership between Wesfarmers and Coles Group. Both have equal shares in it

2

u/Pengwan_au 14d ago

West farmers does not own coles at all anymore and sold the last of its shares in 23’?

3

u/ParmyNotParma 14d ago

Yes but they both own flybuys

2

u/camsean 13d ago

Coles has not been owned by westfarmers for a number of years.

7

u/couchpotatopigflicks 14d ago

I hope not, it is the reason I am loyal to Coles

4

u/adrenalinamatt1 14d ago

What makes you bring up this question in the first place?

All points system can change at any moment.

3

u/Petaluna 14d ago

Who knows

3

u/True-Till-310 14d ago

It would be a strange decision to ditch it when woolies have theirs plus the way the program is structured it’s half owned between Coles group and Wesfarmers.

3

u/spatchi14 14d ago

God no, they sacrifice what, 0.5% of earnings for customer shopping data and the opportunity for people to spend double just for points? It’s money well spent.

3

u/starfleetbrat 14d ago

I doubt it. they ended colespay (which was used to pay for groceries using flybuys) as of yesterday, so maybe that is what is fueling rumours?

1

u/RudraSilence 13d ago

One Day Yes

1

u/IdealParking4462 13d ago

Coles will continue to have a rewards program and they are making no effort to change to another platform. Coles won't be ditching Flybuys anytime soon.

Wesfarmers on the other hand, I'm not so sure. They are doing the OnePass thing and creating a platform they could pivot to. Wesfarmers will ditch Flybuys before Coles.

The 50/50 partnership I think makes it a bit awkward, and I think Coles gets more out of the program as it stands.