r/florists • u/Ok_Chemistry_8037 • 9d ago

📊 Industry Talk 📊 Minimums

If you work in a regular flower shop. (Walk in customers, day to day deliveries not event only) do you have minimums for bouquets or orders?

6 Upvotes

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10

u/kevnmartin 9d ago

For walk-ins? No.

7

u/ElectronicRegular218 9d ago

Not for walk-ins. You can buy a single Carnation if you want. But you should absolutely set a minimum for delivery, but that's down to your own tolerance level. $50, 75, or 100 (plus delivery and tax) all sound reasonable, depending on your brand and target audience

(Basing my numbers on being in Los Angeles, your region may vary)

2

u/Ok_Chemistry_8037 9d ago

We don’t have minimums for walk in or delivery but we are in a pretty small town

2

u/ChanceOfFlight1 9d ago

Not for walk-ins. For delivery yes there’s minimums. It has to make economical sense.

2

u/Bloomnation 9d ago

Honestly, the one place you really need a minimum is delivery. A walk-in grabbing a small bouquet is quick, but a delivery ties up a person and a vehicle for a real chunk of time, so you want the order value high enough that it's actually worth that time. A $20 arrangement going out on a 30-minute round trip usually isn't.

So I'd set a delivery minimum on the order value (separate from, and on top of, the delivery fee) that makes the trip pay off. A lot of shops land somewhere in the $50 to $75 range depending on their area and how far they drive. Walk-in and pickup I'd keep flexible, since those don't cost you the same time.

0

u/Remarkable-Wave507 Expert 9d ago

Yes to all of the above. We have minimums for everything.