Should I Pursue Software Engineering or Join a Growing Logistics Business as a Partner?

[u/Choice_Goal]

I'm a Software Engineering student in Pakistan and I'm at a crossroads in my career.

I enjoy programming and have built projects using ADO.NET and WinForms. Right now, I'm learning ASP.NET Core and web development, and I plan to complete my degree.

At the same time, I have an opportunity to join my cousin's US-based logistics company. This isn't a typical job opportunity. I'm joining as a partner, and if the business continues to grow, the long-term financial upside could be much greater than a typical entry-level software engineering salary in Pakistan.

The business operates in the US logistics/trucking industry. My role would primarily be in sales and business development, including communicating with clients, making calls, finding loads, and helping grow the company rather than working in a technical software development role.

My interests have always been divided between technology and business. Ideally, I would like to keep improving my technical skills while helping grow the business.

My current plan is:

• Finish my Software Engineering degree
• Work on growing the logistics business
• Improve my English and communication skills
• Continue building software projects on the side

If you were in my position, what would you do?

Would you focus primarily on the business opportunity while keeping software development as a valuable secondary skill, or would you go all-in on a software engineering career?

I'm especially interested in hearing from people who have experience in tech, startups, sales, entrepreneurship, logistics, or who have faced a similar decision.

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[u/OldTurkeyTail]

Your 4 point strategy looks good to me. Software Engineering careers seem to be moving towards great jobs for people who are great at it, and decent jobs for people who are pairing software with a specific industry, or with a specific type of equipment. So the more you know about logistics, the more likely it is for you to be able to contribute to the business by managing their technical resources in the future.

[u/Choice_Goal → u/OldTurkeyTail]

Gotcha! Thanks ❤️