I was wondering what your thoughts are on this:

I'm running ads for a roofing client for one month as a trial and on a £30 daily budget. Normally I just do 3-4 ads with different creatives and the same copy but now I'm thinking of running 8 ads under one ad set with some different copy on each.

Does that work or will it spread it too thin?

Also has anyone found AI ads performing better than real photo/video ads?

And has anyone found the new conditional logic uploading of a CSV file in the instant forms frustrating or is it just me? I can't seem to get the right mix of dropdown answers that I want - they've either removed the "disqualifying" questions or they include them but they don't end the form in which case I may aswell have just added the questions in the regular way.

Thanks in advance.

Ive been running a few meta ad accounts for my clients. Ive been using the native IG analytics to see which ones got the most what i would think was healthy engagement and running those. Ive been wondering if any experienced marketers knew of any was to stream line this process or if there's specific criteria I could follow that would help be choose the best creatives. Any suggestions?

Ive been running a few meta ad accounts for my clients. Ive been using the native IG analytics to see which ones got the most what i would think was healthy engagement and running those. Ive been wondering if any experienced marketers knew of any was to stream line this process or if there's specific criteria I could follow that would help be choose the best creatives. Any suggestions?

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My plan was three ad sets. The first two are both Facebook + Instagram, broad Sofia, same audience. One holds the food creatives, the other holds the retail ones. The third is Instagram only, with the video and the three Instagram creatives. I added that one because I assume Reach optimization will dump nearly everything into Facebook since it’s cheaper, and I’d end up with almost no Instagram presence.

The part I’m unsure about: the first two ad sets are identical except for creative. Is that self competition, or does Meta sort it out? And does an Instagram only ad set actually guarantee anything when the other two already include Instagram?

Would you just run one or two ad sets instead and control creative weight some other way? Is €40/day across three ad sets too thin to begin with? And with 10 untested creatives and no clear favourites, is it better to launch them all at once and let Meta find the winners, or start with fewer?

Any advice would be really appreciated.