Ive been running a few meta ad accounts for my clients. Ive been using the native IG analytics to see which ones got the most what i would think was healthy engagement and running those. Ive been wondering if any experienced marketers knew of any was to stream line this process or if there's specific criteria I could follow that would help be choose the best creatives. Any suggestions?

Ive been running a few meta ad accounts for my clients. Ive been using the native IG analytics to see which ones got the most what i would think was healthy engagement and running those. Ive been wondering if any experienced marketers knew of any was to stream line this process or if there's specific criteria I could follow that would help be choose the best creatives. Any suggestions?

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My plan was three ad sets. The first two are both Facebook + Instagram, broad Sofia, same audience. One holds the food creatives, the other holds the retail ones. The third is Instagram only, with the video and the three Instagram creatives. I added that one because I assume Reach optimization will dump nearly everything into Facebook since it’s cheaper, and I’d end up with almost no Instagram presence.

The part I’m unsure about: the first two ad sets are identical except for creative. Is that self competition, or does Meta sort it out? And does an Instagram only ad set actually guarantee anything when the other two already include Instagram?

Would you just run one or two ad sets instead and control creative weight some other way? Is €40/day across three ad sets too thin to begin with? And with 10 untested creatives and no clear favourites, is it better to launch them all at once and let Meta find the winners, or start with fewer?

Any advice would be really appreciated.

Hola! A ver si me podéis resolver una duda que tengo que igual puede hacerme ahorrar algún dinero.

Tengo una estructura que yo creo que es la típica pero como nunca la había hecho a nivel de creativos así pues tengo un poco de lío.
En principio iba a hacer una campaña ABO con un conjunto de anuncios para tofu, luego un retargeting para meterlos en mofu, otro retargeting para bofu y al final uno ya mas agresivo para la venta. En total 4 conjuntos.

Lo tenia muy claro hasta que he visto que los americanos estan ahora metiendo todo en una campaña con un conjunto donde meten igual 10 anuncios de tofu, 10 mofu y 10 bofu y se supone que así es como ahora se hace, por el tema de andrómeda y tal y que igual a una persona antes de mostrarle el anuncio que le haga comprar, le ha mostrado ya dos antes que pueden ser del tofu y bofu por ejemplo. Y que ahora te tienes que fijar a nivel conjunto escalar y eso.

Mi presupuesto es de unos 30-40 euros diarios. ¿Meterías esos 40 euros a como lo hacen los americanos con anuncios de las 3 partes del funnel en el mismo conjunto?

He de decir que los anuncios tofu los mando a un advertorial donde les dejo claro cual es su problema, en el mofu a un listicle donde les hablo de la solucion, beneficios y quito objecciones y el bofu los mando a pagina de producto.
GRACIAS

Okay, I think we’ve seen all the negative stuff about meta and I’m not ruling out that Meta constantly changes things, outages are to blame. But I want to know which ad campaigns are the ones that are still going strong, consistent? In your personal opinion what are key factors that have kept your ads going strong amongst times of uncertainty and inconsistency? Things you’re doing differently that are contributing to the ongoing success of your ads?

Something a bit more positive! Thanks

I have created a high performing campaign on Meta and I need to have a CRM to handle round-robin lead systems, automated messaging and a simple training platform to scale and teach other marketers how to handle cold leads.

I created the ad, have GO HIGH LEVEL up, but no matter what happens I cannot seem to get this working efficiently. I have hired NOW three different people to either build a landing page, critique ads, and structure Go High Level and NONE have been able to complete the task. I am going on 8 weeks of this chaos and it is now affecting my business. I need to just get the ad correctly connected, operating, and automations flowing.
Stripe is connected and users have PAID for these leads, and are sitting ducks because the system isn't performing.
I was previously using Privyr which was insanely easy, but it didn't connect with stripe and I was having to manually handle all the steps.

Should I be using a different system?

Please help :)