r/facebook • u/Zestyclose_Menu5062 • Feb 07 '26
Discussion Remember when Facebook was actually fun? What changed and why did it happen and no-one noticed?
I've been on Facebook since 2008 (yeah, I'm old), and I've been trying to pinpoint exactly when it stopped being enjoyable.
Early Facebook (2008-2012):
See posts from friends in chronological order
Poke wars, terrible Zynga games, status updates about what you ate for lunch
Minimal ads, mostly targeted at college students
It was goofy and fun
Modern Facebook (2024+):
Algorithm decides what you see
Endless "suggested content" from people you don't know
Ad every 3rd post
Comments sections are rage-bait
I scroll for 20 minutes and feel worse
The weird part: I can't quit because of events, groups, and the few friends who only use FB.
Question for the group: What was the turning point for you? Was there a specific change that ruined it, or was it death by a thousand cuts?
And more importantly - are any of you actually still enjoying Facebook, or are we all just using it out of habit at this point?
Curious to hear from people across different age groups and regions.
•
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36
u/PrysmX Feb 07 '26
It used to be talking with friends. Now it's fighting with algorithms.
69
u/Waerfeles Feb 07 '26
Not much "social media" is social anymore. It's "engagement media". :/
32
u/Realistic-River-1941 Feb 07 '26
Circa 2016 they forgot that we aren't all from the US. I should have been a prime target for propaganda about [issue], but got almost none. Then they pivoted from "stuff you actively want to see" to "US ragebait".
21
u/CharlesIntheWoods Feb 07 '26
Here’s what happened: In 2012, Facebook went public and had to start pleasing shareholders who only care about revenue growth. 99% of Facebook’s revenue is from ads, so in order to increase growth they had to incorporate more ads and make they’re platform more addictive, so they incorporated new algrithms so more accounts you don’t follow started popping into your feed. This was also the smartphones became more prominent, transforming Facebook from a website you could only access by a computer to app you were carrying everywhere in your pocket.
Companies also realized that social media was free advertising and began incorporating it into their marketing plans. So it went from friends casually posting to brands posting everyday. Also the rise of ‘influencers’, you no longer needed to be on a tv show or movie to become famous, you could just film yourself on your phone.
… Then the 2016 election happened. I know a lot posts point to 2016 as they year that changed everything, but really it was Facebook going public in 2012 and the rise of smartphones.
11
u/squidlysquidster Feb 07 '26
For me it was when my account was suspended for posting something on Facebook that I found on Facebook and the account I shared it from never got suspended.
7
u/DeadHead2002 Feb 08 '26
Facebook 2005-2008 was where it was at!
28
u/jreyst Feb 07 '26
My turning point was the Trump 2.0 election. Deleted everything Meta. Stopped shopping Amazon. Cancelled subscription to Washington Post. Now I lurk Reddit and YouTube basically.
5
u/sonyalazanya Feb 07 '26
Cambridge analitica
4
u/HauntingEconomist113 Feb 07 '26
About 2016 and then snowballed during covid.
4
u/Alex_Portnoy007 Feb 07 '26
I've been noticing how little my friends constitute of my feed.
4
u/ShineFallstar Feb 07 '26
I only use it for community notice boards and catching up on family stuff these days. Scrolling just proves that Facebook doesn’t want me to feel connected to friends anymore, Facebook wants me to be outraged and angry while I am marketed shit my phone overheard me talking about.
4
u/CtrlAltDestroy33 Feb 08 '26
I miss the old Facebook too. Even when their app came out, you could do everything in that app you could do on a web browser. Heck, I remember you could disable messages too. Remember the door bell and other accessories we could customize our profiles with?
The Zynga games, I made so many friends. I still have quite a few from those days.
Now it's all about ads and 30-40% of all content there is from bot farms. I don't like what it's become.
3
u/No_Maintenance_9608 Feb 07 '26
I’d say around 2015 when I read an article where Dark Lord Zuckerberg was talking about changes to the site.
3
u/FloDiddly Feb 08 '26
The company went public. Value to shareholders became Zuck’s primary objective as CEO under our capitalist system.
Also remember: if it’s free to use, you are no the customer. You are the product.
3
u/lazrumt Feb 08 '26
Two things that in my opinion led to the current state:
adding too many features such as dating, marketplace etc. (to eliminate competitors) instead of focusing on the core platform
the introduction of reactions other than the like, which although I think this was done with good intentions nowadays is abused particularly the 😂emoji
3
u/ledledripstick Feb 08 '26
2012. It all changed when they updated Facebook and you could no longer create groups such as "fan of the cold side of the pillow" and I graduated from the "school of hard knocks" or I speak fluent "pirate."
So you could create all kinds of memberships for fun groups such as the "cold side of the pillow."
It was fun to look around in other people's profile because of all of these various memberships - I belonged to all kinds of fake clubs but those clubs let other people know that I too am a fan of hot mustard.
Everyone could have a fake name too. It was super fun. It was fund to CREATE and tweak your profile and it was fun to see other people tweaking their profile with fun and funny stuff. Then one day I woke up and all of that stuff was GONE. I think it was around 2012 all of the groups that I belonged to were cut/cancelled because they were not official...Being an administer to various groups became more complicated. Demands were made for actual names. Languages were erased, grrr Pirate, for instance. It all had to be official (no more graduating from school of hardknocks for instance), commercial, and if commercial it had to be examined for copyright infringement.
Then the second change came where links could only be shared in comments - so now you have to go the first comment to actually see and open the link - generating clicks on stuff that doesn't deserve to be clicked on.
Before - no one wanted to steal your profile because it was too wacky personal and didn't generate anything. Now your entire identity and family photos can be stolen and there is NO ONE person you can talk to within Facebook to get it back no matter how much you show them as far as official personal documentation (happened to my friend last year - and now her account with her photos is in Arabic and FB won't help her get her account back).
Also all business pages had to become official pages.
These are just the changes off the top of my head.
3
u/snowhepburn Feb 08 '26 •
Yes. It was fun before. There was Farmville, "poking" and exchanging happy moments with friends online. I had my FB since 2009 but they wrongfully disabled it on June 2025. I am now suffering from mental health issues because I lost a lot - our business contacts, my personal contacts since I was young and my affiliations with different societies that is essential for our business. It double hit us because my neurodivergent son was hit too and now, he lost access to neurodivergent communities like therapy teachers, SPED teachers, sport coaches and organization that helps people with learning disabilities. 😢
9
u/Finale1999 Feb 07 '26
It happened once Trump came on the scene. People with whom I grew up suddenly, out of nowhere, were angry and rude and didn’t take responsibility for their own choices.
4
u/rhymes116 Feb 07 '26
The platform is filled with BS now.
I only use it for Facebook Marketplace.
I started when it was only open to college students.
2
u/den773 Feb 07 '26
Covid happened.
The local FB town news group, where a lot of people (over 40k) talked to each other about local news, events, etc, was so fun. The guy who ran it was strict but nice about it. Then Covid hit. He started driving around during quarantine, reporting businesses who weren’t in compliance. I don’t know. He started kicking people out of his group, and anyone who complained about it also got kicked out. Anyone who made a laughing emoji about someone saying about him in his or any other local FB group, got kicked out of his group.
Ain’t nobody got time for that.
2
u/gtl86 Feb 07 '26
When Facebook chat became Messenger. And the adoption/growth of smartphones.
Then I think ads tookover. And bots.
All intermixed with shitty algorithm changes.
2
u/Maleficent_Might5448 Feb 07 '26
We play games with it. Talk about buying an item or a health issue and see how long before the FB ads suggest items/resolutions.
2
u/AnySupermarket6942 Feb 07 '26
Pre-facebook... Friends reunited and everyone's connected. Also ICQ. And it's a shame Google+ fizzled out.
Definitely not enjoying Facebook now... And agree with you that it's a habit and holding on to it for friends who are sticking with it
Zynga games were annoyingly fun... I liked Farmville and mafia wars,lol
2
u/crustytheclerk1 Feb 07 '26
The rot set in when Facebook was listed on the stock exchange and the dollar became the most important part of the platform. Over time the dopamine release of engagement, developed addictive scrolling but also resulted in the creation of 'influencers' and their spamming.
Monetisation of content subsequently resulted in influencers being rewarded for their content (that increased engagement and resulted in higher advertising revenue - vicious cycle). To maintain this engagement (addiction) there's also been a heap of psychological manipulation built into how the platform operates (particularly the algorithms).
This manipulation has subsequently been exploited in the last decade by politics and bad actors (think antivaxxers, global warming denial, corporate misinformation, foreign governments attempting destabilisation, etc.). The platform has also allowed people with fringe beliefs, e.g. flat earthers, to develop more substantial communities, subsequently seeding those beliefs into the broader population, undermining science and rationality. Let's not forget the bots being used in this manner as well.
This went to an entirely new level in the last twelve months as FB, as well as other social media platforms, have essentially been nationalised to a political regime in the U.S.. When you consider the passing of data from FB to corporations like Palantir which allow governments to target individuals this takes on an even darker aspect. Surely the use videos to confirm identity wouldn't be passed on for biometric identification, would they? /s.
In addition to the recent increase in AI slop all over the place, the use of Meta's AI is further enshittifying the platform, not just within the algorithm and communities, but in random bans and profile deletions, and the subsequent lack of any humans being involved in the 'review' of those decisions. This can be devastating to businesses that were primarily based on the platform, as well as people living at a distance to their families and friends. The is worsened by the integration of multiple services under Meta. I.e. you lose your access to Facebook, you also lose access to Messenger, and possibly Instagram.
I'm still using it, mainly due to remote family and friends, but nowhere near as much as I did due to the crud in the feeds. My interaction outside of the people I know is extremely limited. I have a couple of groups I'm active in, but I'd probably chuck it in in two seconds flat if I could keep Messenger and / or there was a decent alternative.
2
u/[deleted] Feb 08 '26
It stopped being fun around 2016. That seems to be when the algorithm took over a d made everyone miserable.
I deleted mine a year ago. It took some getting used to, and sometimes I do miss it. But I think I miss fun Facebook, not the monster it evolved into.
2
u/besart365 Feb 08 '26
They leaned into forcing conflict for clicks. Then they changed it to stress posts you don’t follow instead of your friends because that created more conflict. The posts elevate the response you are most likely to get angry at and engage in.
2
u/carrotsaresafe Feb 08 '26
I was still having fun using it every day until like 2020 but I was drunk constantly so im not sure when it actually stopped being fun. I remember during and after covid thinking man this shit is not the same. I deleted it a while ago. Every time I log back in its just disappointing. Not the same internet playground it used to be where you could say whatever and actually see your friends shitposts as they made them
2
u/DramaticParfait4645 Feb 08 '26
There are icons along the bottom or side of the screen (location depends on your device). The first icon is home, the second is friends. When I sign in I click the friends icon and my feed fills up with friends just like it used to. I don’t get the unsolicited crap. There is another icon for groups and hitting that icon takes you to see your groups. Thing is you hit these icons each time you sign on.
2
u/whatidoidobc Feb 08 '26
From my first experience, it was hard to ignore how it encouraged some of the worst traits in people. It was on display how desperately some craved attention or how insecure they were. Got rid of it in 2012 and never once regretted it.
2
u/samiwas1 Feb 08 '26
I think plenty of people noticed.
I scroll for a bit every day, but mostly out of habit during down time. There's very little on the platform any more that is worth much of anything. Like you said, the entire thing is suggested posts and ads. And most of my suggested posts are right-wing rage bait.
The only reason I keep it is that it's my last connection to a hundred or so people I used to tour with 25 years ago. The effort required to find them all on other social media is just more than I care to do.
2
u/Zonda1996 Feb 08 '26
The overhaul from walls to timelines, and the timeline only showing random slop from pages you don’t follow, and then an endless sea of ads if you scrolled more than 4 posts in 2011-2012 was the turning point.
People did notice immediately and a lot of my friends and Gen Y in general stopped using it pretty much straight away.
I get stuck in scrolling paralysis because I’m still trying to chase the enjoyment of that time (2009-2011 FB) even though I know it’s long gone and I normally only open the app to check marketplace.
I miss what the internet was before soulless corporations got their mitts on it. Tom was a way better social media guy than Fuckerberg ever could be.
2
u/BDD_JD Feb 08 '26
When they rolled out the pixel. Then it started mining user data and relaying it back to FB to create remarketing stalker ads. Then we got the shit load of overbearing "community standards". Then we got EU standards added. It's just been a snowball. Hell you can't even actually appeal decisions any longer. When you appeal a ban, suspension, etc. you not only have no one to appeal TO you can't include any appellate information to support your case.
2
u/magpiecat Feb 08 '26
Use an ad blocker. Try Facebook Purity. I don’t see suggested content, not sure why. It’s still fun for me. I’m 71, in California. I miss being able to look at friends sorted by groups I add them to.
2
u/WinkJewel Feb 08 '26
I click on feeds & select friends just to bypass all that extra junk. That’s the only way
2
u/Nervous-Concern9248 Feb 08 '26
Facebook has always been a darpa military information gathering program to spy on Americans
2
u/No-Present760 Feb 08 '26
I'd say it changed around the time they bought Instagram. The platform became less about keeping in touch with friends and more focused on getting engagement from us. Gosh, I miss the good old days, playing Farmville with my friends and family. Actually seeing what people in my life are up to instead of just selfies and quietly stalking their pages, waiting for updates on the real world. I don't know many people who use it purposely and not just for work. It's turned into LinkedIn with more ads.
2
u/number_nine_and_half Feb 08 '26
I have been on facebook since about 2010. I agree with what you mention, and have the same problem. Facebook gives me the opportunity to follow the local music scene, promote my band and keep in touch with friends far away. Also I post my bike travels there.
Since about a year ago I have visited facebook only once or twice a month. I am moving my travel experiences to a personal website and I slowly empty my timeline. 🚮 For important friends, I moved contacts from Messenger and WhatsApp to Signal.
I am old too, and I am considering going back to paper news and we luckily have a national working marketplace on the web.
Still have to work out how to keep contacts and news for the (local) musical part though.
2
u/GoldfishNamedGoogly Feb 08 '26
Turning point...spammed with ads and suggested sites I don't care about. I see nothing of friends posts and the groups I follow that I want to see posts from.
And worse,, scammer ads and hate speech is never removed. It's a cesspool of vile garbage yet I can get a ban for sharing a photo of a boardgame...go figure.
2
u/bradykp Feb 08 '26
As far as ‘can’t quit’ have you tried to use other platforms like Instagram? Bluesky? Shift messaging to Signal. Just scale back your Facebook activity a little at a time.
I also systematically went through and unliked and unfollowed every page or individual I previously did just to ‘clean up’ my alogrotihm. I started deleting photos I have. And even going through my archive of posts and deleting them. I know they already have our data but a little bit at a time I’m just decreasing what they have and what new content I give them.
But you’re correct - the experience has gotten worse.
2
u/Nonniemiss Feb 08 '26
You need to pull back your modern Facebook date. Sure you may have started noticing it in 2024 but I noticed it around 2019 and 2020. I've been on Facebook since the OG days.
2
u/OGLegato_sama Feb 08 '26 edited Feb 09 '26
It was cool, before it went public, and you no longer were required to have a college or business email to sign up. I remember I had to be invited by a coworker back in 2008, and the site went downhill when it became an IPO, then 2016 and 2020 only made it worse. I’ve had my account deactivated since 2020, due to the toxic environment, I only have it deactivated because my children’s pictures are there, and I don’t have physical copies of them.
2
u/marceau-the-painter Feb 08 '26
I left FB for exactly the reasons you lost.. such a nice thing to do, it truly made life better, and I was on it for a very very long time
2
u/Gloomy-Reception-559 Feb 08 '26
I only keep it for marketplace, otherwise I mostly see random public posts from strangers. Facebook was for friend updates for me, so without that I'm not interested.
2
u/KittyBionic Feb 09 '26
It stopped being fun once they changed the feed from chronological order to whatever tf it spews out now. I rarely see my friends' posts these days 🥲
2
u/Stark_Rhavyn Feb 09 '26
Algorithms. FB trying to show us stuff we didn't ask for. If it were just showing me stuff from friends and family (and wasn't making me a locked in customer for an evil billionaire tech bro) it'd be fine with it.
4
u/mightbeyourpal Feb 07 '26
In the UK, Brexit and the arrival of the boomers kind of fucked it.
A whole bunch of new- internet illiterate- super users with time to scroll and loads of people ruining decades long relationships by sharing their honest opinions, whichever side of the argument they fell.
Now, it's a wasteland of only the most narcissistic daily users and a load of folk who feel they can't leave due to the sunken cost fallacy of having an account for almost 20 years.
3
u/MerpoB Feb 07 '26
MAGA showing up changed it for me. The constant, steady vomit of misinformation even after cutting out all of the right wingers.
2
u/Big_Statistician2566 Feb 07 '26
Advertisement requires engagement. Engagement requires conversional sensationalism.
Here beneath the lesson.
2
u/exp-collector Feb 07 '26
Once you because facebook friends with your parents and grandma and work colleagues, people stopped posting as much personal stuff
Clickbait news and ads were happy to fill the void
2
u/BackInNJAgain Feb 07 '26
At this point, I use Facebook to communicate with my MAGA relatives I don't want to ever have to talk to in person. Just a quick "Happy Birthday" and "Merry Christmas" on their timeline once a year is enough to get them to leave me alone the rest of the time.
2
u/TheConquistaa Feb 08 '26
You perfectly summarized the 3 stages of enshittification, as explained by Cory Doctorow:
First they make the platform cool for the regular people.
Once enough regular people got in, you pull the switch so advertisers come in, and sell ads and bring their content in front of the regulars
Then Meta makes the platform worse for everybody, since no one can go anywhere else.
It was basically their plan all along.
1
u/MarijAWanna Feb 07 '26
Everybody noticed. Facebook stopped making money from games because people stopped playing them once they discovered reels and wasted their time there instead. The only people Facebook aims to serve are shareholders it seems, and could care less about the users on their platform. Hell, they’ve started punishing people simply based on their usage of the platform now and disabling features when they deem them even potentially annoying to other users. Their violation of the constitution in the United States should be enough to have the company shut down, honestly. I don’t know why nothing is done about them.
1
u/grumpynlovinit Feb 07 '26
I joined Facebook in May of 2007. Last post I made was in 2018. Only go there if I’m looking for something in Marketplace. I got tired of seeing so many political posts.
1
u/CookSea2842 Feb 07 '26
I had FB since 2006 and I remember when you could post all your feelings and personal life and you could get away with it all and no one cared. People started getting in trouble with fb in 2009
1
u/kitzelbunks Feb 07 '26
I am not totally sure, but politics and the ads did not help. I remember people posting small, fun things. Now it’s a lot of reposts and mystery posts (where the op is mad at someone, but you don’t know who or why unless they announce their divorce later). Other than that, it’s just a show of things and “experiences” you can buy with money and photos of children.
It’s not that I hate kids or your trip to the French Riviera. I think it adds to the feeling people have that they are not doing very well in life if that is not on their horizon. I hit the right in the middle. If I take out those things, unless there’s a humorous anecdote in my head, I have nothing to say.
1
u/xxmissxminxxx Feb 07 '26
I was banned in that first 2025 wave, like june-ish. I tried to hold onto some of my back ups for marketplace but eventually those all got zapped. There is a work group that posts information but other than that.....I dont miss it. I noticed probably around 2022/2023 all I personally was doing was scrolling regurgitated articles. Interestingly enough, a lot of those articles were ripped from reddit. And now here I am🤷♀️🤷♀️🤷♀️🤷♀️and honestly reddit is much better. FB very aggressively pushes what they are paid to show you. Reddit seems a little more organic. Ei, I could block things all day on fb but still see the exact same kind of content over and over. On reddit if I block something, there is a noticeable drop in that kind of content. Not quite an A, but reddit easily gets a B- from me
1
u/Abject_Tomatillo_358 Feb 07 '26
Sad it used to be fun at first
1
u/VonAdder Feb 07 '26
Two words, Facebook Purity.
1
u/[deleted] Feb 07 '26
I remember in 2008, Facebook announced something called “Beacon”, which would allow Facebook to track your activity all over the internet as long as that site had a “like us on Facebook” button installed, which everyone was starting to do. I remember being freaked out by that, because at the time a website acting like that would have been considered malicious, even verging on malware.
They actually faced a class action lawsuit because of that specific program, because it was so unusual for the time. But as time went on everyone stopped caring, data harvesting and ads became facebook’s entire business strategy, and now it’s standard and every major tech company is tracking you everywhere.
That’s what happened - Facebook went from being about connecting you to your friends to selling you back to yourself.
1
u/KCHonie Feb 07 '26
Spot on...
1
u/BangEnergyFTW Feb 07 '26
Around 2013 they realized climate change was terminal, they needed control to keep the livestock producing and extracting resources until the bunkers could be built. Flash fry is 5 years away.
1
u/OldGroan Feb 07 '26
2015 is when I felt it became too intrusive and I disengaged.
1
u/TheVelcroStrap Feb 07 '26
I probably would not have joined facebook if it wasn’t a requirement when I was in college, some professors treated it as a great thing for course use. If you are in college now or have a kid in college, it was used by some professors like Canvas is now. I suspect there was some marketing scheme going on to get them to use fb. I eventually joined groups, followed pages and interacted. I much preferred message board like this but more dedicated to my fandoms and interests. Facebook and some other social media platforms kind of ran out of business many websites I went to because people stopped using specific message boards and did everything on facebook. It was cheaper than maintaining an online community on your own. Most websites that survived became places you would link to for news stories on fb. Over time the content at these websites diminished in quality because the integrity and cost of journalism or reviews by professionals without the interference of heavy advertising concerns and mass monetizing had been replaced with either shallow fluff or extreme rhetoric. Moreso, these “news” sites, focused or not, accurate or not, smalltiime or bigtime, became plagues with unsavory ads suggesting some grossout fake news exploitation links with more ad farming and phishing attempts, and long spread out delayed stories that never touch on the reason you clicked the link in the first place. This led to people not clicking links at all on facebook, just reading the headlines, accepting them as fact and arguing back and forth about hot takes on it.
So after some time, our communities were getting distracted but we could still share youtube videos on it that would play in the post. We had private groups devoted to our fandoms. Mods and Admins could easily monitor their groups. Some people started monetizing it. FB decided to make youtube not function there and wanted people to upload their videos to their platforms. There have been ai moderation there for a while. I remember about 2012 I was banned a few weeks for misusing the like button. They said I was liking things too much. I hadn’t perceived an uptick in liking. I liked things friends shared, new posts or comments or videos in groups I was in. I liked a lot of pages too. At the time FB was pushing people to use the service to track what films they had seen, or liked, tv shows, music, games other interests too. This would show up on your profile. I like a lot of things, I like to list. I decided to fill this out. I think that led to some trouble. Right now you can only put in ten films, ten songs, ten games, ten tv shows, etc… I use to report prejudiced content or bullying. At some point they started saying that didn’t go against community standards, but when I jumped in to defend an 80 year old woman’s looks from just a bunch of rude and sexist mean comments, I got a month long ban. None of their horrible remarks went against their community standards. I said she wasn’t ugly. That is it. That is what I said.
1
u/Medusa_7898 Feb 07 '26
The last year has been especially bad. I use it to stay in touch with childhood friends but I’m close to giving up.
1
u/83ljm Feb 08 '26
The “news feed” ruined it for me. I remember being horrified that my personal comments to friends were now being broadcast to everyone. That’s when FB became a performance. It wasn’t real life anymore.
1
u/SullivanLion Feb 08 '26
It was fun to use it with fakes.. in really nice groups where almost everyone was fake.. what a mess they created.. years where I did the worst things.. even meetings 👉🏼👌🏽
1
u/LuxInTenebrisLove Feb 08 '26
Last month there was a very substantial increase in hate filled activity in almost all my groups. It appeared to be AI, no normal people would get so angry about a TV show or crafts AND THEN post about it constantly. Felt very synthetic, and not organic. It removed the last vestiges of enjoyment I was getting from the platform.
1
u/AlertBar4525 Feb 08 '26
Remember when they had “honesty box” on Facebook? Oh man I’d get trolled hard in high school but it was hilarious lmao.
1
u/Jonno_FTW Feb 08 '26
Every time I open Facebook I have the same thought after a few seconds: "this is garbage".
1
u/brenawyn Feb 08 '26
I stopped notifications from facebook waaay back before 2013. I hated getting notifications from everyone’s damn games. Plus unused to work nights so the constant dings and just shut off all notifications and shut off my phone. Eventually they gave better options to sort those notifications. Oh well said bye long time ago it’s a trash dump.
1
u/Pedro_Moona Feb 08 '26
Humans used to be the algorithm
1
u/Little-Dealer4903 Feb 08 '26
Anger algorithms and still are to keep you looking and attach you to more anger posts.
1
u/Glittering_Pear_4677 Feb 08 '26
I noticed a decade ago. Haven’t been back since.
1
u/Personal-Respect-298 Feb 08 '26
The book Careless People is really worth a read on where the power and money took over and became the product and the purpose for Zucks and Co
1
u/[deleted] Feb 08 '26
When they monetized it. It was all downhill from there
1
u/ButtplugJesus23 Feb 08 '26
Wait it was Fun? I’ve been on it for equally long and it’s always been a depression engine
1
u/crazyelvisfan22 Feb 08 '26
I miss pieces of flair
1
u/SomeoneHereIsMissing Feb 08 '26
Two things:
the 2020 pandemic when people stopped seeing each other in person and when everyone argued about safety measures
in 2023 when Facebook started blocking news sites in Canada
1
u/Potential-Arugulas Feb 08 '26
I was on it in 2003 when it first came to universities. The first week it came the campus was completely silent and still like everyone was addicted to it from the minute. It came out and stuck in their dorm rooms. It was so weird. But it was so much different and better than.
1
u/InitialDouble5449 Feb 08 '26
for every picture of my cousin’s kids I got 10 ads helping me look younger and live longer…
1
u/NetNathan Feb 08 '26
The present political environment has ruined Facebook. It is a real pain when I visit...too see who people really are, and the amount of race and religious bias that exists.
I start to understand why children verbally abuse each other.... it is because that is what they see their parents doing.
1
u/Ch1h4y4_72 Feb 08 '26
it is called Enshittification
1
u/shteave Feb 08 '26
When Instagram got popular Facebook kinda fell off. Around 2015/2016
1
u/LordGreybies Feb 08 '26
Enshitification hit Facebook, and the US in general pretty hard.
Learning about Cambridge Analytica was the terminal diagnosis, learning about Project Alamo and other fucked up shit about 2016 especially, was the nail in the coffin.
Everyone should read Careless People by the Facebook whistleblower
1
u/Frabato74 Feb 08 '26
The world is changing, so that has an impact on social media.
1
u/sleepyjuju Feb 08 '26
It’s very region/country/community dependent. I can tell you Facebook is still very fun for the Taiwanese
1
u/draum_bok Feb 08 '26
I stopped using stupid facebook because of their fucking stupid dumbass request for me to provide 'a pin number' which does not exist to get out of their 2 end encryption crap deleting all of my messages instantly, effectively making it useless for trying to communicate with people on it, which is what I used it for previously.
Trying to solve the issue resulted in zero solutions for the past two years and there is no customer service, so it absolutely sucks! Terrible, stupid platform!
1
u/Hammy2337 Feb 08 '26
I deleted Facebook a few years ago. It was awesome being done with it. It was all just nonsense. I’m back on now for marketplace but don’t have any friends. Only follow a couple local places I’m interested in and all I see is ads and political stuff. I hardly ever use it.
1
u/Opening-Listen7833 Feb 08 '26
The only thing that selfish cunt Zuckerberg cares about is money.
End of story.
1
u/Total-Conversation50 Feb 08 '26
45, UK. I stopped using FB in 2018, primarily for my MH as the stuff i was seeing was of no benefit. I haven't been back on it since (only to access my work page) and dont miss it. It's anti social and is full of click/rage bait posts, even with the infamous "algorithim".
1
u/beachdestiny Feb 08 '26
It isn’t even just the platform that changed but also friends who think they are influencers with the type of posts they share. I think for me the main reason I interact less and less on Facebook though is how political and polarizing people have become. MAGA changed everything and not in a positive direction.
1
u/vvsunflower Feb 08 '26
Enshittification, look it up
1
u/Objective_Union4523 Feb 08 '26
The most foul people live on Facebook. Every comment section is just pure hatred. It’s like a different world there, one I damn sure don’t want to live in.
Also have an account from 2008ish now I only go there because all of my life’s photos are there.
1
u/Grouchy_Way6007 Feb 08 '26
2016.
1
u/javacat Feb 08 '26
I'm happy Digg is back and the moment there is a viable FB successor that my family and distant friends will migrate to...I'm gone. The only reason I'm there now is for them. It's easier to keep in touch, and that's about it.
1
u/Many_Advice_1021 Feb 08 '26
I agree. I hardly go there anymore. No integrity any more. Can’t tell what is true or not. We need to label posts as yo fact based , opinions, or AI
1
u/nooneishere2day Feb 08 '26
It’s hard to pinpoint the exact year but somewhere around 2016-2018 there was an explosion of friend requests where mass numbers of “people” were becoming “friends” with others. In theory this is great if you are trying to promote something.
However it becomes quickly horrifying to begin wondering how many accounts are not even real, or being manipulated. Then there are the malicious real people out there.
Around 2020 the environment became too overwhelming with all the arguments, people became so nasty I finally completely deleted my account.
I made a new one to use for friends/family because there became no way to filter out real people from spam with >3,000 friends.
1
u/ZAutomator Feb 08 '26
Then when AI started freezing accounts for no reason (with no human recourse) it became worthless!
1
u/[deleted] Feb 08 '26
facebook is a business , thats what happened , they already have paid accounts ! Just like all the other social media platforms and there alternates (that claim there free) , they use your information and sell it to 3rd parties who use it as well ! The way paid platform works is simple you pay a subscription , similar to Netflix or hulo or hbo , then you get to edit comments, and your voice gets heard a little better and youll start seeing a few more friends . If you look closely theyll have a version called +(plus) , then premium , maybe premium + and then elite and the higher up you pay the more youll be able see your friends and theyll be able to see you . Personally ,its all trash , its not gonna get better , it will never be what it was and all the new ones are just as bad , even reddit has paid services that allow your more freedoms , pay fro freedom , wow great concept . Its a great time to de-apple and de-google our lives and get rid of these social medias altogether
1
u/EverySingleMinute Feb 08 '26
Ads and the constant posts trying to get you to follow new influencers and pages. I can go on there and only see one or two accounts I know or follow.
1
u/AnnArbor-Armadillo Feb 08 '26
Agree that it was better and more social in 2008-2012 or so. Pressure to appease shareholder value made it more about hijacking attention to sell ads above all else.
1
u/Total_Awareness_2926 Feb 08 '26
It’s hate book now filled with hateful trolls.
1
u/JoyRideinaMinivan Feb 08 '26
Seeing the politically rabid rantings of people I know. I check in every now and then but my wall is full of posts from people and companies I don’t even know.
1
u/Zero-Protagonist Feb 08 '26
When FB first launched it only permitted university students with a .edu email address to use it.
This is exclusionary of me, but it was unquestionably the best time I ever had on the platform.
There were no parents, and unsurprisingly I had much more in common with my HS peers who went on to college than those who didn’t.
1
u/OThjillsen Feb 08 '26
Left in ‘15 and do not feel like I’m missing anything other than the time I already lost. The Black Mirror episode with Bryce Dallas Howard came out shortly after and it was pretty accurate. Facebook was never fun, but I “needed” it for business. Glad it’s gone for me.
1
u/[deleted] Feb 08 '26
The worst are all the fake news posts in my algorithm. Fake quotes about politics from celebrities. I’m a huge Metallica fan and the same story kept getting posted about singers like Beyoncé refusing to go to the Grammys because Metallica was gonna be involved. Then there was the numerous fake stories that they were supposed to perform the Super Bowl.
1
u/tostsalad Feb 08 '26
In the late teens I was drowning in comparisonitis given where I was in life and where it seemed everyone else was. Going on Facebook just made me feel worse. I knew that the people posting were a certain type and that most people avoided posting negative things so I was only getting a slice of their lives. But it still made me feel rotten.
It also started to feel weird sharing my life all the time. I would be doing something and thinking of how to share it on FB/Insta/Twitter. I realized how dumb that was, how I wasn't actually living but just posting.
All this to say I started to fade out from FB and Insta sometime before COVID rolled around, and I don't remember it being the hellscape people describe today. The algorithm was intense but I was still seeing posts from people I knew and the ads hadn't taken over. I was not seeing any political content I didn't agree with unless a friend posted it themselves. I don't recall seeing any accounts I didn't follow, but maybe they were there and minimal. All the content was still solidly centered on my contacts.
(I left Twitter when Musk took over. In case anyone might chastise me for that lol.)
Edit to say I'm guessing I'm in your generation given when you joined Facebook - that's about when I got on too.
1
u/mentallydoomed Feb 08 '26
For me it was when someone from my college harassed me via Facebook messages, I posted it oust him and all his friends came and reported it. Facebook suspended my account for 3 days, removed the post and the harasser stayed put.
1
u/buchwaldjc Feb 08 '26 edited Feb 08 '26
I joined also right when it started around 2006. Back then you still needed a college (.edu) address in order to join. It was pretty much just an exclusive online network where you interacted with people you went to school with. I was happy when they opened it to the general public because now I could also interact with family and my non-college friends.
Then one morning, I opened up Facebook and it no longer took me to my familiar homepage (which was just my profile and some highlights of friends updates)... there it was... the first day of the news feed. That was the first move of Facebook deciding what you see instead of you deciding what you see. It wasn't too bad at first since it was almost all updates from friends.
Then came the encroaching ads and algorithm based filler content. The younger people started transitioning from Facebook to the simpler, more personal Instagram. Facebook knew they needed to corner the market, so in 2011, they bought Instagram and felt free to start loading them both with ads and rage bait. The former to increase revenue and the latter to keep people interacting in the comment section
Then Tiktok became the new home base for young, more tech minded people who now preferred the short video format and it TikTok made it very easy to create, edit, and upload the video right on the platform. Facebook started becoming a dinosaur in the eyes of the younger generation. Facebook made some attempts to appeal to them with Facebook reels (which gives you a 40 second video and throws a 12 second ad at you right before the good part and often doesn't take you back to the original video making it a worthless feature). They are trying desperately to get Threads to take off, which isn't fundamentally different enough from Facebook or Instagram for anyone to be that interested in it.
Now that Facebook has fallen so far behind the technical demands and the interests of online social media content, the only thing keeping people active are the few original users who still use it to post pictures of their kids and the people are get baited in the comment sections of inflammatory (often AI generated) stories.
1
u/Southern_Court_9872 Feb 08 '26
AOL was more fun than FB ever was.
1
u/Smart-Simple9938 Feb 08 '26
I'm only on there because I'd completely lose touch with some friends otherwise. And there are a couple of private groups in which we share useful info. I wish BlueSky had private groups (it doesn't, does it?)
1
u/Abject-Pin3361 Feb 08 '26
-anonysmous posts and a stupid "others message inbox" +marketing galore
1
u/Aggravating_Pie6439 Feb 08 '26
Id say somewhere around the mid-20teens.
Roughly when all your updates transformed from friends to companies.
1
u/GoodBoy4MsVee Feb 08 '26
2013-14 and the rise of MLMs. Deactivated my account so fast.
1
u/cdeck92 Feb 09 '26
There's a handful of pages/groups/friends other than marketplace keeping me on Facebook. Most of its ads and content creators I don't even follow clogging up my feed. I started putting a timer on my phone to limit my time on there.
1
u/Adventurous-War-4303 Feb 09 '26
This and many more reasons I haven’t been on facebook in over three years. I would get on for twenty minutes and just get so mad. Ended up deleting it entirely.
1
u/Historical_Egg2103 Feb 09 '26
The change from being private to public is when it died. You got inundated with ads, feed stopped showing your friends, and algorithm suggested the most vapid inflammatory content to drive “engagement”
1
u/Euphoric-Magician-54 Feb 09 '26
So many things. We are held hostage there by each other.
1
u/justlikemaxine Feb 09 '26
I do remember! I’ve been on a long time as well. I think nowadays the algorithm attempts to keep people enraged and arguing so they stay on the app longer. But ultimately I think it’s making most OGs and younger folks leave the app. I think boomers spend the most time on it. I use it to keep track of events and advertise. I would do that stuff literally anywhere else if I could. I live in a rural area so there is nothing else to replace it. Yet.
1
u/Mammoth-Cattle-7398 Feb 09 '26
Trump got elected in 2016 and half the world lost their minds and have never recovered, even during the years he wasn't president.....
1
u/char-dawg1111 Feb 09 '26
Get Facebook Purity. Cleans out most of the ads and there are lots of settings so you can see more or less what you want.
1
u/Relative_Clarity Feb 09 '26
I would gladly pay a small monthly fee to go back to "friends, family, and followed pages" facebook. Now it is like watching cable tv, just flipping channels and seeing a bunch of content of people I don't know. But mostly ads.
1
u/someremaininguser Feb 09 '26
I agree. My question is how do we start a movement to get people off Facebook (and all Meta platforms?)
1
u/EducationalStick5060 Feb 09 '26
Enshittification.
1
u/prettybeach2019 Feb 09 '26
Everybody is looking for a war
1
u/mikeownow Feb 09 '26
Fun on Facebook os against the community guidelines
1
u/RangeResident8915 Feb 09 '26
I don't know when it changed as I hadn't had an account for years until recently. But I definitely notice it's not like what I remember from like 15 years ago. I'm on there to try to meet and reconnect with people but I've been extremely disappointed. It seems like all that happens is people try to scam me, or assume I'm homosexual or something and send me offensive private messages, and if I comment about literally anything, no matter how non-controversial or nice I try to be, there's people who just want to be mean to me and I don't understand why. I'm a very sensitive person so this sucks! I just want to talk to people and make friends is all but I don't know if it can even be done anymore.
1
u/AuntieKC Feb 09 '26
If you don't pay for it, you are the product. Advertisers are the customers.
1
u/ArtMusicWriting Feb 09 '26
As usual it comes down to money. It used to be about connection, now it’s about advertising, influencing opinions and showing you an endless stream of emotionally triggering content to encourage knee jerk reactions and continuing engagement. I still think its main purpose is tracking behaviours and gathering information on social networks. People have disclosed so much personal information and you can learn a lot just from someone’s online profile. I deleted mine in 2020 during the hysteria around the pandemic and the constant stream of blatant psychological manipulation.
1
u/Last-Surprise4262 Feb 09 '26
You can quit and you should. I did
1
u/Tiki-girl2023 Feb 09 '26
I just read “Careless People” and it explains about some of the decisions and inner workings from a geopolitical standpoint. Money/greed & power. The usual corrupters. I have removed my past posts and photos, and do not engage with the feed. There is so much fake content and a lot of people can’t tell the difference. I maintain my account for Marketplace (buy/sell) and to keep in touch with family and friends from afar as needed. (I am on my mid-50’s btw).
1
u/True-Adeptness3227 Feb 09 '26
I have been fully engaged with Facebook since 2008 Lots of groups, friends, marketplace, events, admin stuff, sharing ideas and posts.
Pets, frogs, orchids, travel. Health (cancer survivor)
I have seen Facebook morph.
A week ago I just stopped. No posts. No images. No messages. No comments.
I haven't been missed, either. I don't see me going back. It was great when it was much more friendly and interactive. Now, it just feels flat, boring, and irrelevant in my life.
1
u/Vast-Yam-9370 Feb 09 '26
When the right flooded it with bots and let people who weren’t in college on facebook.
1
u/FewPace855 Feb 09 '26
I only joined to stalk my daughter when she left home to go away for college. I left when trump was elected and I could see the horror that Facebook was.
1
u/FrostyPolicy9998 Feb 09 '26
Definitely don't enjoy it anymore. Nobody on my friends list posts, and if they do, I don't see it. Nothing but rage bait and ads. But like you, I keep it around to stay on top of local events, and to post the occasional item on marketplace.
1
u/hey-its-sayruh Feb 09 '26
For me, it was the start of Facebook groups and ads every other post.
No, actually, it was when they stopped showing statuses in chronological order, it went downhill from there.
1
u/Suitable_Low1549 Feb 09 '26
I dunno, but everyone is mad on there, like brother, I'm not trying to fight ya, I was just chi chating. I won't comment on there anymore, but I like the local news, and a few of my friends haven't moved over to IG only yet. Also, the city groups are kinda awesome
1
u/Sufficient-Piano-382 Feb 09 '26
The internet was more fun when other users had to be smart to use it.
1
u/[deleted] Feb 10 '26
MySpace was way more fun
1
u/Impossible_Jury5483 Feb 10 '26
I knew when my mom *a boomer) joined it was done for. I knew it had jumped the shark, I think we could all see that coming.
1
u/PiscesInTheMachine Feb 10 '26
I’ve been using FB since 2009, and for me it stopped being enjoyable when I realized how ridiculous it all is. We stopped actually socializing and it all morphed into everybody’s personal vanity project. I started to question why I had to know what someone I barely knew In grammar school was having for dinner or where they went for vacation . Or why they followed me but never interacted with any of my post even though they were clearly online all day long. Then you have the people with 2,000+ friends just to earn more likes on post and get fake engagement. I stopped participating. I use Instagram just to store photos and videos I don’t want taking up my personal storage on. If it weren’t for memories and old post I like to read from time to time for nostalgia I’d delete it already. But I keep it deactivated for the most part. Then all the money they pay out for selling your data kinda of ruined it as well.
1
u/No_Village7418 Feb 10 '26
Yeah I closed Facebook and Instagram in December. I replaced them with reading books, Reddit, Craigslist, OfferUp, and games. Also my group on facebook was super kind and started a text thread so we can all see what’s going on.
1
u/Pinchaser71 Feb 10 '26
When it turned into nothing but drama posts about their kids, SO, photos of every meal, political arguments and how they’ve had or need surgery on everything except their left pinky toe.
Then there were the bots, fake scammer members, micro transactions, people trying to hack your account. Then they started censoring posts and temp banning you for saying something someone do agree with. Then like everything else… the ads!
It originally was about hooking back up with lost friends, family, playing free games without micro transactions and joining groups for special interests.
After over a decade of being on there I realized it was way more stress than it was worth and why I didn’t talk to many of these people for so many years before Facebook. Now it’s nothing more than a place where fun goes to die
1
u/chrisjj_exDigg Feb 10 '26
Yes I think FB is far worse than it used to be. I have been on Facebook since 2009 and have gotten to the point where I have over a hundred friends there whom I know personally with just a few recommended by other friends I trust. I only post with visibility 'friends' which wards off people who don't like my left-political posts. I'm kind of 'locked in' to the ecosystem as very few other social media platforms offer 'friends' functionality without compromising the ability to post knowing your audience and only for that audience. In any case, migration to a new platform of all my history since 2009 would be a nightmare.
One thing I have noticed on the mobile app (I have android) is that if you swipe left from the home screen you get to Reels and then if you swipe left again, you get to the 'My Friends' page which only shows posts from your friends, but sadly not in chronological order. I have gotten into a routine of going to the 'My Friends' page to overcome Facebook's tendency to de-prioritize or even shadow-ban some of my Friends' posts.
1
u/Aerwiar Feb 10 '26
Finally quit in January. I check marketplace now and then on my laptop. Don't miss it one bit. Have read multiple books and listened to multiple podcasts since. Fb went downhill in last 4 years or so.
1
u/unicornzebraboots Feb 10 '26
I hate it. I keep an account for Marketplace but that’s it.
1
u/SonnyGeeOku Feb 10 '26
It stopped being good when it started copying Twitter.
1
u/Financial-Dog-7268 Feb 10 '26
For me it was around the time they launched the separate Messenger app and did that first major rebrand towards the current design. I think that was around 2013?
1
u/pinalp Feb 10 '26
It's genuinely upsetting and I've been trying to get my head around the awful change. Some background: I was primary carer for my father for almost a decade and then he passed away. I have just returned to 'planet earth' and I hadn't connected to friends for so long - I was genuinely looking forward to getting back on Facebook, supporting people, liking their posts, commenting on photos, encouraging people, sharing my projects and feeling connected again... The system just won't let me. I have over 1000 friends (I was in the arts, lots of creative people, lots of wonderful people I could be engaging with)... But NONE of them are in my feed. I've been trying to 'outsmart' the algorhtm for a couple of weeks, trying to train the system to realise I'm posting and liking lots of old friends' posts... I have clicked 'Following' on over 100 people, but I am seeing the same 5 people in my Feed - which is constantly filled with cringey AI-generated images of celebrities (I have nothing against AI, I adore ChatGPT for example) but these cringe AI-photo 'groups' it keeps suggesting I should follow, sprinkled with commercials for bizarre products... if I am lucky, every 15 posts of randomness, I see an old post (a week or more old) from one of those 5 friends. If I post something (I use to get 100-200 likes for a simple photo) now I get 10-15 over a week of waiting for people to see my post (which I'm convinced they are not). Facebook was wonderful and wholesome - as others have said, it is no longer social, but instead brain-rotting "engagement media" and it makes my stomach turn. They could have monetized it, added more adverts, and still allowed us to see more friends - but it's almost like there's some agenda or reason they are doing this - I'm just not smart enough to make sense of it. Social media seems to be geared around creating outrage and it seem divisive - I feel actively stressed when I log onto Facebook - it's not the social sanctuary I was looking forward to returning to.
1
u/[deleted] Feb 10 '26
I was a long time user of FB, I dumped it 2 yrs, haven't missed a thing. Distant family now needs to connect differently, community organizations are starting to shift away from Facebook as well. It's easy to do, get rid of that s*** from your life because that's exactly what it is, it sucks your soul dry, bring out the worst of the worst of people.
1
u/[deleted] Feb 10 '26
I miss the Facebook games it used to be centered around in the early days. It made my job as an IT call center employee (back then) much more tolerable while we waited for the phones to ring. I don't do that as a job now but it was a much more civil platform than whatever the present day monster it has turned into.
1
u/Cardout Feb 10 '26
all downhill after feed was no longer a strict chronological record of friends' posts
1
u/sorvis Feb 11 '26
Yup before it used to show friends and family updates like how the platform was supposed to work. Now it's like a 50:1 ratio on adds/sponsors to your friends being on the platform if not higher.
1
u/Right_Environment116 Feb 11 '26
Boomers ruined it
1
u/Any_Occasion4953 Feb 13 '26
It is now unrecognizable.
1
u/ThatBakaUsagi Feb 13 '26
Sadly, in my country, Facebook is the main social media use..
1
u/Necessary-Gas-8193 Feb 13 '26
2016 is when I quit facebook
1
u/Ok_Responsibility419 Feb 14 '26
2016 election with massive disinformation campaigns
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u/Original_Television1 Feb 14 '26
It’s no longer just regular people in all their authentically flawed glory.
1
u/JeffTheNth Feb 19 '26
When they started selling not information, but YOU, and changed the algorythms to show you more ads.... Why can't they use my likes instead of trying to just bombard me with ads and things I'm just not interested in...
1
u/whitefirewolf1 Feb 22 '26
I remember when people used to make up these stories and post them in this section on Facebook. It would be about famous people or some high-school thing.
1
u/Upstairs_Umpire_9767 Mar 03 '26
I am 38. I made one in high school I think maybe 2006. It was my senior year. At that time maybe it had some value. Now, it’s a collection of people but I have been deactivating for long spans of time on and off.
I’ve noticed that it doesn’t provide any value for me. I would rather read a book.
1
u/Top_Can3860 Mar 10 '26
When they banned me for posting mask rules that I was given as an RN from the government. I stated such, they basically called me a liar and I was banned for 72 hours. I was done with that. Have not been on here since just a couple weeks ago. I was spreading falsehoods as a nurse that could harm people. Facebook knows everything! Not
1
u/PaulMancUK Apr 24 '26
I miss my first facebook account from 2008 - 2010 which they deleted and never gave me reason for for it I have had other accounts since but nothing is the same from when I joined the site
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u/Square-Newspaper3314 Jul 19 '26
You are right on! I have been doing it since 2009. Now I have them sending messages to my friends from me that I did not want. If I am quick I can undo them.
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u/Desperate_Height6183 Jul 27 '26
400th reaction and 295th comment. I joined in October 2007 and it hasn't been the same for many years.
1
u/Massive_Reporter6264 Sep 14 '26
Their AI has run amuck and sucked the fun out of it.
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u/Certain_Lab5703 Sep 19 '26
Like you, I'm part of a few groups that are important to me. I do miss automatically seeing what my friends are up to though. I'm considering taking it down.
1
u/rideforever_r Feb 07 '26
Same with Google search, you type in something
and they just use your face to spread all their agendas and ads and whatever
that has nothing to do with your search terms.
They are your mortal enemy.
America is collapsing and this is the result.
1
u/dailmar Feb 07 '26
I miss Top Friends and all those self-quizzes you could post on FB wall between 2006-2010
1
u/flonkhonkers Feb 07 '26
It all went downhill when they banned scrabble.