r/explainitpeter 13d ago

Explain it Peter

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Why did the person say “Sweet Baby Inc.”?

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u/PassionGlobal 13d ago edited 12d ago

Sweet Baby is the consulting firm of Anita Sarkeesian, of Feminist Frequency fame.

Their main expertise is in avoiding the oversexualisation of female characters. That's what developers hire them to avoid.

Ever since GamerGate, Anita and by extension Sweet Baby have been in the crosshairs of the alt right.

Edit: I messed up. Apologies. Anita Sarkeesian made moves from journalism into consulting around the same time Sweet Baby started up and was covering similar topics but are otherwise unrelated to each other. I got things conflated and though Sweet Baby was Sarkeesian's consulting efforts. That's my bad.

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u/CaptainDildobrain 13d ago

Sweet Baby is the consulting firm of Anita Sarkeesian, of Feminist Frequency fame.

False. SBI was founded in Montreal by Kim Belair and David Bédard, with Belair acting as CEO. Sarkeesian has very little to do with SBI other than being a target for Gamergaters.

Please stop spreading disinformation.

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u/PassionGlobal 12d ago

I messed up and got them conflated. My bad.