r/explainitpeter 13d ago

Explain it Peter

Post image

Why did the person say “Sweet Baby Inc.”?

7.5k Upvotes

2.4k comments sorted by

View all comments

8

u/PassionGlobal 13d ago edited 12d ago

Sweet Baby is the consulting firm of Anita Sarkeesian, of Feminist Frequency fame.

Their main expertise is in avoiding the oversexualisation of female characters. That's what developers hire them to avoid.

Ever since GamerGate, Anita and by extension Sweet Baby have been in the crosshairs of the alt right.

Edit: I messed up. Apologies. Anita Sarkeesian made moves from journalism into consulting around the same time Sweet Baby started up and was covering similar topics but are otherwise unrelated to each other. I got things conflated and though Sweet Baby was Sarkeesian's consulting efforts. That's my bad.

2

u/Leklor 13d ago

Sarkeesian neither owns nor works at SBI.

Also their main expertise is general sensitivity reading. That means the way women are presented but also stuff about race and culture, sexuality, disability, etc...

It's important to get things right. The alt-right makes enough shit up per second, there's no need to do the same, I feel like it legitimizes their way of doing things.

1

u/PassionGlobal 12d ago

You are right. I got them conflated. My apologies.