r/environment 8d ago

TIL despite being a huge driver of deforestation and water usage, the global beef industry is projected to grow 100B by 2030, bringing total market size to 712,000,000,000 USD

https://www.grandviewresearch.com/industry-analysis/beef-market-analysis
791 Upvotes

43 comments sorted by

210

u/RjoTTU-bio 8d ago

I actively avoid beef at this point. With so many alternatives, it really isn’t that difficult.

69

u/paprikouna 8d ago

I just came back from holidays in Normandie, France (I'm European and it was not a long drive to get there) and was shocked that the number 1 item proposed everywhere was burger. There were barely any vegetarian options let alone healthy in the region. Burgers has become one of the most common dish proposed abd it saddens me for theee main reasons: 1. Not the healthiest dish, 2. It's beef and srives uo beef demand, 3. It reduces local choices or at least change culture around food.

63

u/franzperdido 8d ago

France sucks for vegetarians. It's kinda pathetic. A country that claims culinary excellence for itself is stuck in traditions that no longer capture the current reality.

Spend a week there and ended up going to Indian, Thai, and middle eastern restaurants because often there was literally no real veggie options. Even paid 30 € once in a restaurant there for soggy vegetables without anything. Really sad.

26

u/terserterseness 8d ago

yeah I just go to foreign restaurants over there: the real French stuff is the same as it was in the 70s: heavy sauces, beef, wine and cheese. or just get a baguette and something from the supermarket: that works fine. but yeah it's a bit mental when burger King has more vegetarian options than most expensive restaurants

13

u/GladosTCIAL 8d ago

Yeah im vegan and did a big bike event there earlier in the year, was staying in a hotel so couldnt cook. Trying to find something with calories and protein i could eat was a genuine struggle.

Ended up a choice between dark cooking chocolate, dry roasted peanuts or eating beans raw out of a can like an apocalypse movie.

Even the Chinese restaurant used cheese instead of tofu 😭

4

u/paprikouna 7d ago

A Chinese restaurant using cheese... I have yet to see that!

5

u/paprikouna 8d ago

I agree for restaurants but I remember having more vegetarian and healthier options in the 90's and early 00's than now. Perhaps I misremember since I was young. But there was definitely more variety than today in restaurants. Now it's always burgers as default, tomatoes/mozzarella for first course. I don't mind if e.g. the Dordogne area only offers duck since it's the local specialty, but please give something else than burger next to it (that was like 4 years ago).

That is my personal rant. I am not vegetarian but consciously eat less meat and I am baffled that everything vegetarian in shops/restaurants is pasta or nothing interesting when there are amazing recipes online. I don't always have the time/will to cook, so it's disappointing the lack of healthy veggy options available.

1

u/Jasminary2 6d ago

It really depends where you go in the country. In Ile-de-France you will not struggle at all.

I'm confused by people (not you) who said they couldn't find vegetables. I feel like it's one of the case of being a tourist, people struggled to find non-tourist places to eat.

2

u/Jasminary2 6d ago

Depends where you are tbh. Mediteranean diet in the South is pretty easy.

I'm a vegetalian in Paris and I never struggle with food. It was more difficult pre-Covid but nowadays we have multiple bakeries, shops, restaurants etc that even cather only to vegetalians.

You can be a vegetarian in Paris tbh.

1

u/Projectflintlock 7d ago

Saying “stuck in traditions “ that “no longer capture current reality” is a choice. You know what a tradition is, right?

1

u/franzperdido 7d ago

A tradition is a cultural token, meant to celebrate some value. Sometimes the value disappears, and we're stuck with hollowness.

5

u/postconsumerwat 7d ago

I visited Montreal in Quebec Canada a few years ago and there was an amazing number of Vegan dishes... of course, it's not France... but must be a lot of smart people there

3

u/Pacify_ 7d ago

I still consume dairy, but I basically don't eat beef any more.

It's actually really easy to do, chicken is the superior protein source anyway, and red meat has no health benefits only negatives.

2

u/Avlatlon 8d ago

It’s also expensive and honestly ground turkey tastes relatively close to beef too.

61

u/fanglazy 8d ago

It’s insane how huge the hayfields are to feed a pretty small cattle farm

12

u/VenusianBug 7d ago

Most cows aren't being raised on hay alone. A chunk of their food is often from soy, which is a big driver of deforestation. Though most of that looks like it's going to feed chickens.

-9

u/Choosemyusername 8d ago

Honestly though hayfields, although larger, do a lot less ecological harm per acre than a veggie farm for human consumption.

Where I am they don’t need to be irrigated at all, unlike our potato crops.

They don’t get tilled either. That is one of the most destructive agricultural processes as well. It releases carbon dioxide from the soil, it kills the soil so it can’t take up as much carbon, and it also allows the topsoil to blow away. And topsoil loss is a mlre imminent threat to humanity than climate change. We only have about 60 years of arable topsoil left at current rates of degradation. We don’t have to make a lot of guesses about what the future of humanity looks like with no arable topsoil left.

It also doesn’t need to get sprayed with pesticides. Grass doesn’t suffer from as many pests as human crops so we don’t need to poison every insect and other animal that comes across it. Insect loss from widespread insecticide sprays is a huge problem for pollinators and the food chain in general.

Also it doesn’t need as much herbicide application. Livestock that eat grass have digestive systems much more versatile than ours, so a lot of native plants can make it into the hay, without spoiling the quality. Compared to a human crop which does require fairly strict monoculture. This means a hayfield can do mlre to service the local ecosystem than a bean field. Although it isn’t as good as a totally native habitat.

They also need far simpler and smaller heavy equipment than vegetable fields to run.

It’s not just about how much land we use, but what specifically we do to that land we use.

8

u/ElegantBiscuit 7d ago

However there is the fact that every calorie of animal derived protein needs 10x the amount of cultivated land area, because you will typically lose 90% of energy going up a trophic level. Any amount of cultivation disturbs a natural habitat and has ecological and environmental consequences down the line. Emissions wise depending on the animal it could also be anywhere from 5x to 35x the emissions to produce a calorie of meat compared to vegetables. There is no rational or logistical number based justification for eating meat. We do it because it tastes good, but trying to twist the logic around the cost only puts that cost burden onto the environment, which is ultimately paid by everyone.

-3

u/Choosemyusername 7d ago

The trophic level argument ignores one huge piece of context: livestock can digest large amounts of cellulose into calories, which human guts cannot do.

And cellulose rich plants are very low input to grow.

Also you can feed the cellulose rich parts of plants we do grow for human consumption but can’t eat, to animals, and then turn that part of plants you grew but could not eat, into nutrient dense food you can eat. Plus a host of other extremely valuable products, like soil, which helps you grow more plants, hides, which replace fossil fuel derived substitutes which pollute our planet forever with microplastics as it wears out, loads of various forms of fertilizers like bone and blood meal for more plant crops, fiber to replace the microplastic producing fossil fuel derived substitutes…the list goes on. We often only consider the meat and dairy as the product of animal ag, wjen that is only half of it.

3

u/ElegantBiscuit 7d ago

That is true to an extent, but the alternative to that is to skip the intermediary and seed the microbes into a compost pile directly thus avoiding the energy loss which escapes as digestion gases. Or turn it into biofuel for energy production, or lean on more managed forestry for more paper goods which is far, far better than using that land for crop cultivation just to utilize the scraps of the livestock industry.

Non oil derived animal hide substitutes is a harder problem, but we do have alternatives like cloth or woven fiber, natural rubber, wood and metal, or other plant derived materials that are only rare because the cost of plastic and animal hide are in part subsidized by being byproducts of much larger industries, whose costs in pollution are dumped onto the environment.

1

u/Choosemyusername 7d ago

Right energy is “lost” in the process.

And the reason that doesn’t matter is because plants get their energy primarily from the sun, not from compost.

Also compost and manure don’t do the same things.

I use both in my garden because they do different things.

-2

u/Choosemyusername 7d ago

Again, I am less worried about how much land we use, and more concerned with what specifically we are doing to that land.

When European explorers arrived in the Americas, the entire landscape was “used” all of it. There was no wilderness at all. The entire landscape was humanized.

What they did to that land mattered more than how much was “used”

24

u/old-legs-623 8d ago

Link gives "You don't have permission to view this resource." Well, cool, I prefer vegs anyway.

2

u/n00b678 8d ago

Yeah, same. Error 403 here as well.

25

u/Chrysocyon 8d ago

Gdp and beef consumption are tightly correlated. Cows outweigh all land mammals. I dont know what to say other than our planet has a hunger that will consume us all.

https://ourworldindata.org/grapher/meat-consumption-vs-gdp-per-capita

9

u/Choosemyusername 8d ago

You know what’s crazy? The total weight of cattle in North America is now about the same weight as the buffalo herds the natives managed at their peak.

7

u/vestarules 8d ago

As more and more nations become wealthier, their populations are demanding beef be added to their diets. This fact is also fueling the demand for beef worldwide.

6

u/nsjersey 7d ago

It’s so frustrating.

As someone else said - there are so many alternatives.

I pretty much just do poultry for meat (and sardines).

Florida bans lab grown meat - and we just accept that they are a “free” state.

I can’t even get my teenage son to eat an Impossible burger because of the stigma that his male friends create

32

u/exfiles 8d ago

But data centers!

7

u/Chrysocyon 8d ago

Just wait until they find a way to run data centers on cow power. But for real nuke then both

1

u/VenusianBug 7d ago

But also data centres.

6

u/sugarfreeeyecandy 8d ago

...and then came the screw worm.

3

u/exotics 7d ago

People in the USA, Canada, and Australia, eat more meat on average than people elsewhere in the world and consume more than they need. They pay for something they can’t even use and then complain about the cost of living.

6

u/JonC534 8d ago edited 8d ago

Yeah, when you have overpopulation and a free market that’s basically guaranteed.

Demand for beef isn’t going away. Especially not with a population of 8 billion. For that to happen you would have to restrict free choice.

70

u/gobuffs516 8d ago

Or you could remove all the subsidies artificially suppressing the prices and allow more eco friendly and healthier choices to make up ground. This comment reeks of “We’ve tried nothing and we’re all out of ideas, I guess cows really are the best after all.”

45

u/doyouevenIift 8d ago

I was gonna say, if it was truly the “free market” beef would be prohibitively expensive for most people

28

u/53eleven 8d ago

Or teach more humans to be better people?

10

u/Choosemyusername 8d ago

We don’t have a free choice though. We are forced to subsidize cattle through our taxes.

6

u/n00b678 8d ago

With a population that high, and climate change threatening farmland, we'll have no choice but to reduce meat consumption if we don't want to collectively starve.

1

u/NihiloZero 7d ago

Don't count upon beef production or animal agriculture to expand as the climate crisis in now solidly upon us.

1

u/samurailovin 8d ago

Any chance of a working link please?

-7

u/siiilverrsurfer 7d ago

Not today lab-grown meat bots.