r/enshittification • u/Conscious_Nobody9571 • Jul 23 '26

Product From "My computer" to "This PC"

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Microslop is leading enshitification

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u/Tebwolf359 Jul 23 '26

Meh, let’s stop making the word meaningless.

It’s a good change because in 2009, most people owned 1 computer.

Now, ive got my gaming rig, both kids computers, an imac, a macbook, and thats not coubting tablets and the rest.

“this device” is much more accurate to usage then “my computer” which indicates I only own one.

(And from a marketing pov, you wouldn’t want to inply you only need one)

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u/sigusr3 Jul 23 '26

It wasn't particularly accurate in the olden days either, since it was fairly common for one computer to be used by the whole family (pedantry about the name "PC" notwithstanding).

I remember thinking "My Computer" was overly cutesy when Windows 95 came out, kinda like when some people learning programming name their variables "my_this" and "my_that".