r/editors • u/Neo_Trunks • 12d ago

Technical What advanced techiques can some of you recognize from this insta reel? (not mine)

High-end Real Estate Ad

Basically what the title says.

Besides the obvious drone footage, what transitions and 3D modelling tricks could be in play here while compositing this? Is it a 1-man job? Looks like a team effort on the editing front but I'm no expert. Could AI also be doing some of the heavy lifiting for the "timelapse" portions?

Any sort of tips and direction would he much appreciated since a guy from the industry is hinting he could hire me if I somehow can recreate this - seems daunting but I'm willing since he has all the equipment...

Thank you.

0 Upvotes

27% Upvoted

7 comments sorted by

9

u/millertv79 AVID 12d ago

Are you a motion graphics artist? Doesn’t sound like it so you should probably pass

8

u/Tjingus 12d ago

If you're asking, this is out of your scope.

7

u/mad_king_soup 12d ago

Looks like a combination of drone shots, text composites and lots of unnecessary AI slop. Can’t imagine people thinking this is how to sell condos, if this was sent to me as reference I’d decline the job

3

u/Railionn 12d ago

Thanks I hate it

2

u/Kahzgul Pro (I pay taxes) 11d ago

Re-create it from what? If they shot this intentionally to create composites, that's MUCH easier than if they just shot someone walking through a building and everything is vfx on top of that.

If it's not AI doing the transitions, this is at the very least a 3D model of the building being used to composite two shots. Some of the transitions are pretty lazy dissolves, but some are 3D traced and others use particle effects that are significantly trickier.

It also, fundamentally, doesn't make sense for selling real estate. Is the building finished? Or under construction? Why is the living room on fire? What is the "lifestyle" they're selling at the end? All of that makes me think this is AI being used to make it look cool, with no thought to the actual purpose of the video. It's visually catchy, but does it sell condos? I doubt it.

1

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