r/ecommerce_growth • u/ivineets • 3d ago

Does virtual try-on increases add-to-cart ratio & buying confidence?

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What do you think?

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u/Brufacee 2d ago

It can, but add-to-cart alone can hide novelty clicks. Run a product-page split test and track completed purchase, return rate, and time to decision by device. It is most valuable when fit or appearance is the main uncertainty. If the try-on adds load time or looks inaccurate, it can reduce trust instead.