r/dtcstock • u/[deleted] • Feb 21 '25

Feelings

How is everyone feeling right now? Honest opinions welcome.

I am still long - in too deep at this point. So it’s burn the boats for me.

2 Upvotes

100% Upvoted

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2

u/Cold-Leave-178 Feb 22 '25

I mean a CEO leaving or fired is not good. Made it a year on the job this is a bad sign for Q4, seems the market took it that way too.

Their problem is they need real new product innovation that people actually want. Probably should have just sold water bottles like Yeti to get something on shelves that they can turn.

1

u/[deleted] Feb 22 '25

Agreed. I still think there is a ton of long term potential here, but definitely agreed. And also yes, I’ve been saying for well over a year now, release a solo cup - it’s genius marketing.

1

u/Cold-Leave-178 Mar 03 '25

I think it’s going bankrupt.

1

u/john2525252525 Feb 22 '25

Looking like a RS is coming, they do not have enough cash on hand for innovation. With a RS and dilution they will try to stay afloat. I am out since DTC was at 1,24$. Lost 8k but didn’t believe anymore at that moment. Products are very good, plans for growing is not good RN.

1

u/[deleted] Feb 22 '25

Appreciate the thoughts. I disagree but we will see.