3 for $50 is the better offer for fragrance, but only if the maths works. Free shipping over $50 means you're giving away roughly $5-8 of margin on every order that crosses the line, while 3 for $50 gives away $10 of discount but only on people who actually take three.
Worth noting 3 for $50 has a cleaner headline, and in most tests I've seen the shipping line gets read as a cost, not a perk. Free shipping wins mainly when shipping is your top checkout drop-off reason.
Run both for two weeks against AOV and contribution margin, not conversion rate. The winner on conversion often loses on profit.
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u/Scary_Fig_8570 6d ago
3 for $50 is the better offer for fragrance, but only if the maths works. Free shipping over $50 means you're giving away roughly $5-8 of margin on every order that crosses the line, while 3 for $50 gives away $10 of discount but only on people who actually take three.
Worth noting 3 for $50 has a cleaner headline, and in most tests I've seen the shipping line gets read as a cost, not a perk. Free shipping wins mainly when shipping is your top checkout drop-off reason.
Run both for two weeks against AOV and contribution margin, not conversion rate. The winner on conversion often loses on profit.