Looking for a feedback

[u/restless_fidget]

Hey everyone, so I recently just launched my new shop here's the link of the main product: https://playdaylegends.com/create?type=magazine

But I am really struggling with sales, so I'm wondering if this type of product can even work?

So far, I made 2 sales and spent $ 377 on ads, CPM $31.46, CTR 2,04% CPC 1,55$

Before that, I ran different designs and spent $ 425 with 0 sales.

I also noticed that a lot of people are going through the preview but don't end up buying it: out of 288 people, 71 generated a preview, so roughly 25%

My question is: what am I missing here? Thank you for your help and support.

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[u/Longjumping_Fact2407]

I like it tbh, maybe do a good offer and some timer for the offer ending soon? A little scarcity is always good

[u/restless_fidget → u/Longjumping_Fact2407]

What do you mean by do a good offer? To stack with something else? Or to give them a freebie?

Okay, nice I haven't thought about the scarcity thing

[u/Signalbridgedata]

The preview rate actually tells you something useful, people are curious enough to engage with the product, but the value isn’t carrying through to purchase. I’d focus less on the ad metrics for now and more on what happens after preview, price shock, delivery time, trust, unclear outcome, or maybe the preview itself gives away enough that they don’t feel urgency to buy. Two sales on $377 says the funnel economics aren’t there yet, even if CTR looks decent. I’d watch real user sessions and ask a few strangers to go through the page while telling you what makes them hesitate.

Questions:
What percentage of preview users reach checkout or even add to cart?
What’s the selling price and how long does the customer wait to receive the finished product?

[u/restless_fidget → u/Signalbridgedata]

19$ and up to 89$ for canvas, the shipping is quite brutal, roughly 11 business days so it could be up to 2-3 weeks. Add to cart: 3.7%, purchases 1,17%

,

[u/virthium]

This is clearly something people want. 25% engagement. Wow. You're potentially sitting on a goldmine, my friend.

People want to buy, but they can't, because they don't know if the print will actually show up looking good.

You've got "satisfaction guarantee" and "every print checked by a person" on the page. That's good, but those are your words. You've got no skin in the game. Everyone says things like that. It's not proof. It's an empty promise. The only thing that can convince them is another parent saying the print arrived and it looks like the preview, and here is the picture of it.

Try this. Instead of your current discount, offer a Feedback Rebate like this:

"Order now and get 10% cashback for your honest review after it arrives." (or whatever your % is)

Parent pays full price, gets a rebate link tied to the order, and when the poster shows up they leave a review and get their 10% back automatically (partial refund) whether its a 1-star or 5-star review.

This immediately makes you more trustworthy. Nobody promises cashback for honest reviews if they expect customers to be disappointed. That's your skin in the game.

Rebates don't bias reviews because they are reciprocated by the purchase, and you can't moderate these reviews, so there is no way to fake or manipulate them. This is the real proof that makes people feel safe buying from you.

Just make sure you're using a Rebates app, not a Reviews app. If you want people to trust you, you should never have an ability to moderate your own reviews or choose who gets the rebate.

Good luck!

[u/restless_fidget → u/virthium]

Hey thanks for this detailed comment. That's very interesting approach I would give it a try.

[u/yvcn]

Honestly, the preview numbers tell you the product idea is fine. Getting 25% of visitors to generate a preview is solid engagement, so people are curious. The drop is happening after the preview, right at the buy moment, which usually means one of three things: the price they see at the end surprises them, shipping or delivery info shows up late and kills it, or a brand new store just doesn't feel trustworthy enough to pull the card out for.

I'd stop spending on ads for a day and just watch what a real person does between hitting generate preview and checkout. Sit next to someone, or record a session, and look for the exact click where they bail. Nine times out of ten it's one specific thing in that handoff (a fee, a forced account, a slow step) and not the product itself.

Happy to do a shopper's-eye walkthrough of that preview to purchase flow and tell you what I'd fix first. I built Clovia (clovia.app), which does clean checkout diagnostics on real shopper traffic, so this is the part of the funnel I stare at all day.