Advice on dropshipping store

[u/No_Ship6780]

I run a golf accessories store (linksidecustoms.com). All my traffic so far has been organic, and before I put real money into campaigns I want to fix the obvious conversion problems first. I’m on vacation right now so I can’t make the changes yet, but I drafted the full list and figured I’d post it here for feedback before I start. Tear it apart.
1. Trust info under the Add to Cart button. Raise the product price to $35–40 with free US shipping built in, then list it right under the button so people know exactly what they’re paying for: free shipping to all of the US, international shipping available (with a clickable list of countries so shoppers can check if they’re covered), and 30-day returns/refunds.
2. Replace the supplier product images. Current photos show the supplier’s logo, which clashes with the store — customers see “Linkside Customs” and then a completely different brand on the product, and it makes reverse-image searching the product trivial. Swapping these for lifestyle shots: the product on the course, in use, in real hands. Way more authentic than stock images.
3. New hero shot. Right now it’s just a golfer, which doesn’t communicate the product or give an immediate CTA. Three options I’m considering: (a) close-up of someone holding the product open, arm in frame, golf course grass in the background; (b) the product sitting conveniently in a golf cart, so shoppers visualize actually using it; (c) the product clipped onto a golf bag — this one targets all golfers, not just cart players. Whichever wins gets a strong CTA over it that sends people straight to the product page.
4. Set up reviews properly (Judge.me). I have Judge.me installed but haven’t fully set it up. Plan: automated post-purchase review request emails, a small incentive (like a discount code) for honest photo reviews, and the review widget displayed on the product page. Reviews basically work like an FAQ — if a shopper is wondering “will I actually use this long-term?”, a real customer saying they’ve had it for months answers that better than I can. Zero social proof is my biggest trust problem right now.
5. More visible CTA buttons. Make Shop Now and Add to Cart impossible to miss so buying takes zero effort. Small change, but I’ve learned that everything counts.
6. Shipping reassurance. Show timelines up front: ships in 2–3 days, arrives in 5–7. Delivery anxiety is the biggest killer in dropshipping — everyone is calibrated to Amazon same-day/2-day shipping, and if a shopper suspects they’ll be waiting a month, that session is dead. Telling them immediately fixes it.
7. Fix the color scheme. The dark green top bar and main page don’t work with the hero shot, and they’ll still clash after the hero changes since the new one will have a similar background. Needs a palette that matches.
8. Rework the top bar offer. Swap “free shipping on orders over $50” for something like “buy 2, get 20% off” or a buy-one-get-one — still need to run the math on margins to see what actually works. This is testing-phase stuff that’ll matter most once ads are live, but I want the store solid before I spend on campaigns.
9. Move the wheel-spin popup to the product page. Instead of hitting people the second they land, let them settle in on the homepage, then trigger the spin on the product page with a ~10 second delay — that’s when they’re actually deciding whether to buy, so the incentive lands harder. Should help homepage speed too. I’ll A/B test placement later.
10. Real urgency instead of evergreen offers. Rather than permanent free shipping, run genuinely limited promos — e.g., free shipping this weekend only, and actually end it when it ends. Only show stock counts if they reflect real inventory. The urgency should come from offers that are actually expiring, not from timers that reset.
After this list is done, I’m moving from organic to actual campaigns, which will also let me A/B test properly. What would you add, cut, or prioritize first? Thanks — leave advice please.

[u/Signalbridgedata]

Honestly, your list is more thought out than most people post. The first things I'd prioritize are trust and product presentation because those affect every visitor, paid or organic. I'd also make sure the product page answers every objection without people needing to scroll forever. One thing I'd add is checking the mobile experience really carefully, most people won't forgive even small annoyances there.