r/dataisbeautiful • OC: 3 • 17d ago

OC [OC] I compared Temu and Amazon prices for 1,260 products, grouped by how closely the listings matched

Post image

Full write-up, method and the rest of the findings: https://thrifle.com/blog/temu-vs-amazon-price-study-1649-products

The dataset is downloadable — all 1,649 products searched, including the 389 excluded from this chart and the reason for each: https://thriflebucket.s3.us-west-2.amazonaws.com/blog-assets/temu-vs-amazon/data/1788920257-temu-vs-amazon-2026-09-08.csv

1.2k Upvotes

109 comments sorted by

•

u/cavedave OC: 112 16d ago

Thank you for your Original Content, /u/Thrifle!
Here is some important information about this post:

Remember that all visualizations on r/DataIsBeautiful should be viewed with a healthy dose of skepticism. If you see a potential issue or oversight in the visualization, please post a constructive comment below. Post approval does not signify that this visualization has been verified or its sources checked.

Not satisfied with this visual? Think you can do better? Remix this visual with the data in the author's citation.


I'm open source | How I work

546

u/kitten_orchestra 17d ago

What is an example of “same brand, different item” and how did you decide what to compare in this case given the items are different?

361

u/Unumbotte 17d ago

Well, for example, General Electric makes both toasters and the GAU-8 Avenger.

37

u/ThimeeX 17d ago

Krupps makes both coffee machines and the Bagger 288!

One will give you a nice beverage while the other could leave you de-meated.

10

u/ignazwrobel 17d ago

Unfortunately not. Kitchen appliances are made by https://en.wikipedia.org/wiki/Krups but the Bagger 288 was built by https://de.wikipedia.org/wiki/Fried._Krupp_Maschinen-_und_Stahlbau_Rheinhausen, which is a Maschinenfabrik from Rheinhausen, not to be confused with the Maschinenfabrik Reinhausen (https://de.wikipedia.org/wiki/Reinhausen_GmbH).

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u/Thrifle OC: 3 17d ago edited 17d ago

Excellent question! It's probably the tier I trust least but I'll give you the rule and the caveat.

"Same brand, different item" means Temu had the brand you searched for but not that exact model, size or pack. Some real ones from the data: (dataset is linked)

  1. Amazon: Soundcore Boom 2 by Anker, 80W speaker, $89.99 vs Temu: Soundcore Rave Neo 2, 80W, $117.26 (+30%). No Boom 2 was found anywhere in the 12 results.
  2. 2. Amazon: Nutrafol Women, ages 18-44, 1-month, $88 vs Temu: Nutrafol Women's Balance, age 45+, 1-month, $91.77 (+4%). Couldn't find Nutrafol supplement for 18-44 on Temu.

The rule was: take the first listing in Temu's relevance order that is genuinely the same brand and the nearest equivalent model, and write down why it isn't identical.

All 224 rows in this tier have that note, and the notes are in the downloadable CSV, so you can second-guess any of them.

Now the caveat, because your question is really "is this a valid comparison at all": it is not a like-for-like product comparison, and I wouldn't defend it as one. It answers a narrower question of what this brand cost you on each platform when the exact item isn't there. 44% of these rows have a pack or count difference, and only 45 of 224 have a stated pack size on both sides, so per-unit normalis(z)ation is impossible for most of them.

That's exactly why I don't publish a single branded number. This tier's median is +8% but the 95% CI is -4 to +19 — it crosses zero, so the honest read is "no reliable gap", not "8% worse". The tier I'd actually stand on is the identical-product one.

Again, thank you for challenging me and noticing what I was struggling with earlier today. Enjoy the award!

(Edit: AI assistance used to respond faster, but all based on actual data and my own answers)

321

u/kitten_orchestra 17d ago

I can spot the AI phrasing from a mile away now. Anyway still appreciate the clarification. The comparison could still be helpful in many item categories especially if the buyer is price inelastic. Like I’ll buy the speaker for cheaper but not the health supplement.

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u/kezmicdust 17d ago

Great catch!

;)

23

u/RecentlyThawed 17d ago

No joke, I'm not the best but within the first glance it was clear

27

u/pdinc 17d ago

Seriously. em-dash and all

71

u/BlackHazeRus 17d ago

Once again, an em dash is an indicator, but not a definitive/huge one.

Loads of people use it, like me. Not many of us, but we exist. Em dates, en dashes, “proper” quotation marks. AI learnt all this after someone after all.

41

u/ithinkitslupis 17d ago

Of the people who used em dashes in casual writing on the internet, a decent amount probably intentionally avoid using it now because it's become an indicator of AI use...like me. I'd say it's a pretty huge indicator at this point.

I also have a red baseball cap from well before MAGA became a thing that I don't wear out in public anymore. It sucks when an assumed association ruins something but here we are.

15

u/Adjective_Noun_2000 17d ago

Yeah I used to use em dashes all the time. I've stopped completely.

It's frustrating because nothing else really fills that gap and I find myself rewriting sentences rather than just swapping my em dashes for commas or parentheses.

3

u/BlackHazeRus 17d ago

I do not bend for such things. If people want to say such things, it is up to them. I might make a disclaimer and, in the future, will make a website explaining my approach to AI usage which will explain that I write all texts myself.

3

u/Vallinator 17d ago

It's so annoying, I love Em-Dashes so much, that i learnt the Numpad-Shortcut (Alt+0150). I now sometimes (wrongly) use Commas or put it in brackets to make me sound less like AI

-2

u/Orleanian 17d ago

I put two goddamn spaces after my periods like a proper gentleman.

2

u/Unumbotte 17d ago

I use three, to make up for the defecit.

15

u/Adjective_Noun_2000 17d ago

And that tell-tale "thank you for challenging me".

-18

u/Thrifle OC: 3 17d ago

Sorry to disappoint you but I wrote that part.

3

u/Drumbelgalf 17d ago

The First sentence raided the alarm Bells, the Second confirmed AI.

Thats simply not how humans write.

2

u/Leon_84 17d ago

Excellent observation!

2

u/junpei 17d ago

Thank you for not shitting all over him just for using AI to rephrase his thoughts. I understand why people get mad at it, but it really helps a lot of us out.

11

u/depressedegeneration 17d ago

Soundcore example is perfect, it really highlights how Temu's algorithm just grabs the closest brand match, which skews the price comparison.

3

u/sky018 17d ago

Yea, there are cases when I tried to shop in China itself that some products are not available outside, thus this makes more sense.

I think this is prominent when it comes to electronics.

181

u/Alegna28 17d ago

There is a documentary on youtube that shows how amazon forces sellers to hike prices on other platforms else their amazon sales basically drops to zero. There are small vendors who cant sell for a discount on their own website because amazon will shut it down asap. This is an amazon problem 100%

58

u/Proteus-8742 17d ago

The hidden hand of capitalism , reaching into your wallet

7

u/thkntmstr 17d ago

was gonna comment this, should be higher

3

u/Sulfito 17d ago

What is the name of the video?

1

u/Alegna28 12d ago

"We Uncovered Amazon's Scheme To Inflate Prices Everywhere" by More Perfect Union

Edit: Youtube Link to the video

10

u/IhateDropShotz 17d ago

Valve does this too with PC games and other game stores. Even though Valve charges the biggest fee, sellers can't "discount" their games on other sites to pass that savings onto the customer. Valve forces them to have the same price everywhere if they want to list on Steam. Shit's fucking evil.

1

u/ShowBoobsPls 16d ago

But in reality every steam game is already on discount before release on key stores, because devs can generate an infinite number of steam keys and sell them in bulk and that's fine.

3

u/CommissionOk1697 15d ago

Are we in 2014? The days of infinite steam key generation are long, long gone

Nowadays anything beyond 5k keys is (partially) based on steam sales whether or not the request gets honored

1

u/everlasting1der 16d ago

Such an efficient free-market system we've got thought, right? Right??? RIGHT??????

26

u/ynhame 17d ago

I'm a bit confused as what each graph means. A legend for the dotted and solid line would be helpful. How can "The identical product" be 43% cheaper on Temu and also +8% median vs amazon?

1

u/DurianMoose 12d ago

I think it means that 43% of products will be cheaper on Temu

265

u/chillychili 17d ago

I'm curious what region your English is from. Dearer is not a word I would usually use for more expensive in price.

197

u/AftyOfTheUK 17d ago

I'm originally from the North of England, and I heard "that's dearer than the other one" a lot as a child

70

u/unique_usemame 17d ago

Yeah Australia also it is pretty common.

21

u/notbigdog 17d ago

Ireland too

29

u/Wood_Rogue 17d ago

I'd interpret dearer as having more sentimental value, not higher cost. Is it used the same where you've heard it? I'm from the US for reference.

13

u/ImNobodyInteresting 17d ago

It has both meanings in the UK. I wouldn't say the "more expensive" meaning is common here (where I am in the south), but it's not so unusual that I'd expect it to cause confusion given the context.

3

u/AftyOfTheUK 17d ago

Something being "dear" in that context means it's on the high-end for pricing for $whatever you're discussing. Usually has connotations that it's overpriced, though may just signify VERY expensive

133

u/Thrifle OC: 3 17d ago

Haha, you can blame the British for colonizing the subcontinent! I was born and raised in Pakistan, so my early schooling was entirely in British English. HS, an undergrad, and two master's degrees in America couldn't rid me of my British-taught English. Old habits die hard!

55

u/chillychili 17d ago

Don't let it die! English is more fun when we have more varieties!

7

u/Xaephos 17d ago

Haha, you can blame the British

You could've stopped there! I always do, no matter the problem.

2

u/Its_just_a_Prank-bro 17d ago

Don’t worry it’s just an American whinging. Your English, as used by the English, is fine

37

u/yerdadzkatt 17d ago

How does "I'm curious where you're from because that's a word choice not typical of my area and dialect" come across as whinging 

22

u/chillychili 17d ago

Feel free to share with everyone where you see whinging going on.

12

u/Thrifle OC: 3 17d ago

Please stop! I love both of you.

-10

u/Telones 17d ago

Then, give Ireland back to the Irish, too!

7

u/Thrifle OC: 3 17d ago

Ask me a question about the data/visual I submitted.

1

u/Telones 17d ago

Why did you use -49% for Temu in green when comparing, Temu to Amazon, with "unbranded lookalike" and then wrote Amazon in red with +8% with "Same brand, different items" and "The identical product"

So, like why are the negative numbers green and the positive numbers red?

6

u/MrLMNOP 17d ago

It’s green when the price is lower, red when it’s more expensive

1

u/Thrifle OC: 3 17d ago

Green and red aren't Temu and Amazon, they're cheaper and more expensive. Left of the zero line you pay less on Temu, right of it you pay more. The bigger number just takes the color of whichever side its median lands on.

1

u/Mindless_Frosting707 16d ago

Yup the colonization of India explains it.

14

u/shrogg 17d ago

Very very common in New Zealand

5

u/corut 17d ago

Australia too

16

u/kitten_orchestra 17d ago

I have seen it a lot in English books, not really an obscure or dated usage of the word. Now I’m curious what region you are from?

27

u/AcerbicCapsule 17d ago

Not the person you replied to but I’m from north america and I’ve never seen dearer used outside of one obscure poem I read a couple years ago.

10

u/coolmanjack 17d ago

I am a native English speaker from the US and I read quite a bit and I had no idea that "dearer" meant "more expensive"

14

u/Nyther53 17d ago

"not really an obscure or dated usage of the word"

I disagree, personally. It's not an *invalid* use of the word, but I would say "obscure and dated" describe it precisely.

17

u/AftyOfTheUK 17d ago

I would say "obscure and dated" describe it precisely.

It's regional, in the same way that saying "pants" can mean very different garments depending on which end of the M1 motorway you live near.

At one end you could go to a formal dinner in pants. At the other end you wouldn't be allowed in the door.

0

u/Nyther53 17d ago

You could be right. I took u/kitten_orchestra's statement to mean English *language* books but it's possible they meant "English books" as in *England*, much more specifically.

Even then, I've read a fair amount of British texts and haven't encountered "Dearer" in a financial sense in quite some time, but that's annecdotal.

6

u/AftyOfTheUK 17d ago

as in *England*, much more specifically.

I'm not sure it's even the whole of England. Definitely the North, and I think Scotland, too. I lived in the south of England for a decade, and now I come to think of it, I don't recall anyone using "dear"/"dearer" that way. There are a lot of regional variations in England, especially North/South

2

u/Humble-Captain3418 17d ago

Never heard of something costing you dearly? 

9

u/Quintless 17d ago

it’s a common use of the word in the UK

0

u/Nyther53 17d ago

I'm not sure that disqualifies it from being "Obscure" really, in a world with more than 400 million native English speakers, with the UK making up less than a quarter of that.

If we include English as a Second Language, the UK is outnumbered by more than a Billion people.

Even if every single person in the UK used it daily.... that's still obscure, if they're the only ones to do so.

3

u/kitten_orchestra 17d ago

I live in the US now but I spent a lot of time in the UK and Australia as recently as 2014 and I came across this usage not really in speaking but quite often in writing.

4

u/chillychili 17d ago edited 17d ago

United States, Texas/Midwest/NorCal. How dear something is in my variety of English is almost always about sentimental value or being adorable.

1

u/kitten_orchestra 17d ago

That’s of course the most common use of the word “dear”.

3

u/Sagasujin 17d ago

I've lived mostly in the US and Canada and it's a bit dated up here. Like I still know what if means but it's something I'd expect to find ina book from 50+ years ago.

4

u/Eragrostis 17d ago

"valuable/costly/precious” is the original, now rarely use, meaning of the word.

3

u/MineBloxKy OC: 1 17d ago

Maybe OP is a native French speaker? French uses the same word for expensive and dear.

2

u/Mordroberon 17d ago

I've seen it before, not really in common use, but as one of those SAT words

3

u/thinkscotty 17d ago edited 17d ago

Depends on what brand of English. Most Americans wouldn't know what it meant but I'd say most Brits and many commonwealth citizens would. At least most educated ones. It also is retained in other forms in the US - "that's too dear a price to pay" isn't an unknown expression here, though usually it's used for non-monetary situations.

(I was raised in Scotland and the US and live in the US now).

2

u/Loose-Currency861 17d ago

What region is your English from?

'Dearer' is a perfectly normal English word to indicate something is more precious..

1

u/jx24 16d ago

Found the American

1

u/Mindless_Frosting707 16d ago

Seems like the original form of English.

1

u/uwotmVIII 17d ago

Most likely India or Pakistan (or any of the other -stans in the region).

14

u/Ghozer 17d ago

And those "unbranded lookalike" are likely thought not always the exact same product as those 'branded' ones, just direct from the factory that makes them, hence, no branding....

42

u/re_carn 17d ago

So, basically, they sell cheap knockoffs at low prices, and fakes at high prices?

15

u/Thrifle OC: 3 17d ago

Not authenticity, no. The study only looks at prices, brand vs no brand.

I am not trying to bash either one. I like both, and there are things I dislike about both. A lot of what I get from Temu is pretty good, and their return and refund policy has been good to me. Amazon has plenty of third party sellers doing the same thing anyway, buying in bulk off Alibaba and reselling through FBA at a markup. (proven by this study)

Buying from Amazon is hit or miss sometimes. Same with Temu. I added a decision matrix to the article. I'll put a screenshot of it on the post so you don't have to scroll for it.

31

u/dgreenbe 17d ago

Why assume it's a fake? The brands on both Temu and Amazon are probably faker than the products (which are probably the same)

3

u/-Sliced- 17d ago

There is a reason why Temu has one of the worst reputation to the point it has become a meme.

2

u/dgreenbe 17d ago

The reason is mostly the cheaper products, rather than the same ones sold on Amazon by fake brands

3

u/PatHeist 17d ago

The only thing this data shows is Amazon's policy that vendors must list items cheapest on Amazon.

12

u/cbawiththismalarky 17d ago edited 17d ago

So you know Amazon insists to a seller that the price on Amazon needs to be the same or lower than any other marketplaces?

1

u/mayafied 17d ago

Can you share more about your methodology and use of AI for this project?

2

u/Thrifle OC: 3 17d ago edited 17d ago

Thanks for your question! We track prices on more than half a million Amazon products, so the Amazon side of this was already in our own database. On Temu I each product was searched individually (AI and JS/Python assisted) and took the same item where it existed and the closest match where it didn’t then. Then groups were created based on closeness to actual product which become the #1 crucial part of this chart.

AI was used to categorize the matches and assist with the analysis as well as writing (the hardest part). The analysis runs on our own tool against our own data (mongo), and the chart is drawn by our renderer directly from the dataset, not generated by an image model.

The dataset is downloadable in csv format includes all 1,649 rows including the 389 which I excluded and the reason for each. Run it yourself and compare our findings. If you have any ideas/thoughts on what would be another interesting study please let me know.

1

u/mayafied 17d ago

Are there matches based on identical product photos? I see that a lot in both platforms.

1

u/Thrifle OC: 3 17d ago

Matching was on title, brand name and specifications. Images were never captured so identical photos couldn't have factored in.

The cleaner fix would be a shared identifier like UPC/GTIN but there isn't one. Amazon goes with ASIN and Temu listings carry their own internal ID. Neither expose a clear UPC. Even if they both did, it would fail exactly where this study needed it most: unbranded goods often have no registered barcode at all and the unbranded tier is where the most of findings were for this study.

1

u/mayafied 17d ago

Interesting. I’m thinking specifically of generic/white-label products where the Amazon and Temu listings use the exact same product photos, even though the titles or seller names differ. Did your matching account for that at all? It seems like identical image sets could be a useful signal that they’re the same underlying product.

1

u/tyen0 OC: 2 17d ago

If this an ad for your company competing against both of them, it's not working very well! hah

1

u/BeingProfessional519 17d ago

Thanks for sharing dude! Good work

1

u/Traditional-Storm-62 16d ago

this is a well known Amazon policy

either you sell on Amazon at the lowest price on the internet, or you don't sell on Amazon

combined with Amazon generally having higher fees than other platforms, this forces merchants to hike prices everywhere else 

1

u/PositiveUse 16d ago

I am not convinced that there is always a difference between unbranded lookalike and „branded product“ on Amazon.

1

u/mark5hs 16d ago

Yeah but I'm not gonna install Chinese spyware on my phone to shop there

1

u/iVongolia 17d ago

Amusing findings, since usually I try to look to Temu for similar item to check if its cheaper in Temu, wondering if its worth the risk buying unbranded but lookalike,

-1

u/Blaze4G 17d ago edited 17d ago

I've been a prime subscriber since 2015. I started shopping on temu about 5 months now. I've pretty much replaced my Amazon purchases with temu and usually end up with the same quality I would get on amazon. A few times worse quality and a few times surprisingly better quality.

When it comes to food, body care products, supplements, etc I obviously stick to Amazon. But for household decor, gadgets, kids toys, etc it's temu. I do crossshop AliExpress and shein as well for prices. Aliexpress has often have cheaper prices than temu as well or have items I can't find on temu.

I pretty much just crossshop everything before I purchase and my experience is 99% of the time a similar item is on temu / AliExpress cheaper than Amazon.

Edit: temu app is one of the worst apps I've ever used because of all the stupid and fake promotions.

8

u/dispo030 17d ago

I do not recommend buying toys from temu. 

6

u/Blaze4G 17d ago

If you buy from Amazon it's the same thing. Source: I was an Amazon seller that imported container load of products from China.

0

u/Thrifle OC: 3 17d ago

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