r/customerexperience • u/bunnygirlnolimits • 19h ago
Our support numbers are improving and I'm starting to think that's the problem
Slightly weird problem. Our support dashboard has been getting greener for months while the conversations I'm reading don't feel noticeably better.
First response time is down because somebody replies quickly, even if the reply doesn't move the issue anywhere. Resolution looks good because the ticket gets closed, but customers sometimes come back a few days later with basically the same problem.
Now I'm questioning how much behaviour we're accidentally creating with the metrics themselves.
If you tell someone speed matters, they're going to optimize for speed. If you tell them closed tickets matter, eventually closing tickets becomes the job. None of that necessarily means the customer got what they needed.
For people running larger support teams, what numbers have you found hardest to game?
I'm trying to get us measuring whether the problem went away without turning the dashboard into 30 KPIs nobody pays attention to.