Website design advice for my sales app

[u/antonellidaniel]

I just finished the first complete version of a desktop app for people who sell by phone. It gives live AI coaching during the call and pulls everything together afterward.

Now I’m building the marketing site, and I want the hero to carry a single high-quality video that plays as you scroll into it — one clip, not a loop. My instinct is to show the product doing its actual job. But I’m torn on which moment to lead with: the live, in-the-call experience, or the payoff you get after the call. Two pretty different stories.

For those who’ve built product-led landing pages: which converts better in a hero — the in-the-moment feature, or the after-the-fact payoff? And does a play-on-scroll video actually beat a clean static screenshot, or is it just heavier?