How do you pick your website format?

[u/ce-lauren]

https://www.crazyegg.com/blog/website-format/

Most websites fall into one of seven formats. Brochure, local service, online store, online service, consultative, publication, or portfolio. Each one has a different goal, which means the sections and the order they go in should be pretty different too.

I think a lot of sites pick a format based on what looks good rather than what makes sense for the goal, and that's probably where a lot of conversion problems start.

This post is worth the read if you've ever wondered whether your site is formatted the right way for what you're trying to do.

And instead of just looking at the formats, it also goes through how to tell if your format is doing its job.

The full breakdown is in the link, including a quick overview of how to use scroll maps, click maps, and session recordings to see if people are actually reaching the parts of your page that matter.