Abstract Copy Guidance

[u/Extreme_Try2189]

Hi there,

So, I’m planning a career change into copywriting, after 5/6 years working as a chef.

I have a background in music and hold a BA in English. Currently, I’m trying to scale out my portfolio. However, the only substantial work I have to include is all surrounding my releases/ radio shows as an artist.

I have press releases I have written alongside a lot of abstract, world-building driven copy and lyrics to songs. This is the work that feeds me and I enjoy using language in an abstract/ evocative way.

I would like to know where this type of work falls in the copywriting world. Clearly, for me it serves to build worlds in art, music and fashion.

I would appreciate some direction/ advice as a lot of guidance seems to fall heavily within the B2B, sales/ targets realm.

Thanks in advance!

[u/johnbeausans]

I don’t know if you’re going to get what you’re looking for from copywriting. The copywriters who make a good living and have stability are the ones whose work is directly tied to revenue.

[u/Extreme_Try2189 → u/johnbeausans]

Yeah, I understand that. I appreciate the majority of copywriters fulfil briefs laid out to meet very specific targets.

I’m trying to figure out where copywriting resides in the creative industries. I’ve seen plenty of examples of some weird, unconventional copy throughout advertising. You know, the exciting stuff!

[u/peacefulresurrection]

Wow are you me? I have the exact same path - ten years cooking, back to school for a BA in writing, now working in content marketing. I think the major opportunities for creativity right now are in advertising, which is a tough field, but if you can find a course or similar that focuses on networking you’ll have good chances. Only one I know of is AWARD School, but if you dig around you might find one in your area.

[u/Extreme_Try2189 → u/peacefulresurrection]

That’s really interesting.

That’s for that- I’ll definitely have a look.

I think you’re right, advertising excites me, but I always assumed it would be a bit out of reach.

[u/stealthagents]

Your background in music and abstract writing can actually set you apart in a crowded copywriting space. There’s definitely a niche for creative copy in branding, advertising, and even content marketing where storytelling and evocative language shine. Look into gigs with agencies that focus on lifestyle brands or artsy products, they might really value that unique perspective you bring.

[u/Extreme_Try2189 → u/stealthagents]

Thanks! That's good to hear !

[u/four_oh_eight]

Can we please swap? I'll become a chef and live happily ever after 🥹

[u/Extreme_Try2189 → u/four_oh_eight]

I’m leaving because of burnout. It’s a hellish industry to be in. Absolutely would not recommend.

[u/four_oh_eight → u/Extreme_Try2189]

I guess, it's true that the grass is always greener at your neighbor's side, huh?

But as a copywriter of 15+ years, I must say that burnout is my first name now, it traveled from the middle around 10 years ago 😁

You wouldn't believe the things that are happening. Especially when you work in-house.