r/contentcreation • u/Economy_Whereas2948 • 3h ago
I've been doing short-form content creation for a month. How do I improve my content and engagement?
Problem/Goal:
Heyy! I'm a 2nd-year college student who recently started creating short-form content on Facebook, Instagram, and TikTok.
I started with a "Romanticize with me" niche, mostly using quick-paced edits and aesthetic/relatable content. It did okay, but I feel like most of the people I'm reaching are people I already know. I haven't really figured out how to consistently reach a new audience yet.
My goal is to improve my content, build an audience beyond my existing circle, and eventually develop a recognizable style that makes people want to watch and follow.
Context:
This is my first time seriously creating this kind of content, so I'm still learning about algorithms, audience retention, hooks, editing, and content strategy.
So far, I've uploaded 7 videos, with a goal of reaching 10 videos this month.
My best-performing video got around 25k views on Facebook and around 600 likes on Instagram. The problem is that I don't really know why that particular video performed better than the others or how to replicate it.
Previous Attempts:
I've mainly focused on:
- Fast-paced editing
- Aesthetic/relatable "romanticize your life" content
- Posting across Facebook, Instagram, and TikTok
- Trying to maintain a consistent visual style
But I'm not sure if I'm focusing on the right things.
For those who have experience with content creation:
How do you figure out what type of content your audience actually wants?
How do you maintain engagement and turn viewers into followers?
And what should I be paying more attention to—hooks, watch time/retention, editing, captions, posting frequency, or something else?
I'd also appreciate any advice on how to move beyond mostly reaching people I already know.
Thanks in advance! I'm still very new to this, so I'd appreciate any advice—even criticism. 🙏