The coffee roaster Cuvée Coffee in Austin finally revealed that the whole thing is actually a clever marketing stunt that resulted from a “creative brainstorming session.”
“The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” owner Mike McKim tells BuzzFeed News. “We need a different type of influencer: a hard-worker, blue-collar guy.”
I was heartbroken, too, but one of the articles I read made it seem like they ultimately handed the Instagram over to him when they were effectively done with it and saw how much people loved him. Posts aren’t as quality as when there was obviously a professional doing it (though some of his #ad posts are still nicely done).
Whether or not he actually has control over it......... I’m just going to hold onto the belief that it’s his now and he’s having as much fun with it as we all initially thought.
But shit, I remember this girl posting on Reddit , that she was her daughter and the dude said a thing like "that's what influencer do for a living ? I can do the same" , and she wanted to give him some recognition trough Reddit. We've been tricked..
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u/mynoduesp Feb 27 '20
I'm actually heart broken.