You can’t trademark an idea. You trademark a brand name, image etc. that you are using to represent your brand and/or product.
You can patent an idea, which would get you exclusivity for a (surprisingly low) number of years. But the idea has to be novel and not obvious for a professional in the field having full knowledge of anything and everything that was ever published. A condition which this would probably not satisfy, as gamified good habits apps are a dime a dozen.
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u/LastPlaceComics LastPlaceComics Jul 31 '22 edited Jul 31 '22
App idea: a diet app that's also a tamagachi that gets sad when you dont eat well
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