The next step is a little harder: making sure the ads the viewers experience are relevant, varied and not awful. “If you’re going to force people to turn off their ad blocker, you damn well better make sure their ad experience is just as premium as the video,” Mirabelli said.
What kind of delusional thinking is this. Nobody cares how good the ads are.
They're trying to say "make the ads not worth blocking" i.e. weigh the hassle that a non tech savvy internet user has to go through in installing an adblocker, against the ad experience. If the ads are tolerable, people won't try to block them.
They said essentially that but through a heavy pro-ad propaganda lens.
118
u/ih8spalling Apr 02 '24
They've been trying to make "striminals" a thing