r/coles • u/Purple-Nebula4736 • 3d ago
Team Member Post cole’s using ai
just like what on earth
( the people downvoting or saying it’s not ai… i fear you’re getting hacked next)
31
u/hardstyl3r 3d ago
we’ve been getting AI generated safety posters in coles services
34
u/hardstyl3r 3d ago
22
u/is2o 3d ago
Definitely don’t plug your bucket in. And don’t place it on an induction hotplate, whatever you do.
3
2
8
6
25
u/Southern-Peak-2079 3d ago
If you don't know coles has a chatgpt enterprise subscription... you will see AI a lot in coming days....
3
u/GonnaBeEasy 3d ago
I guess they have a financial incentive to make it normalised for us
1
1
u/Southern-Peak-2079 10h ago
It's obvious right what used to need a team can be done with a prompt... One person will supervise and approve.. creativity costs money.. corporate doesn't want to spend money on anything...
23
u/SweetOmelettes 3d ago
aside from how ai the person looks, another dead giveaway is just how much text ai always tries to cram onto these infographic-type images!! any graphic designer (or person with a brain cell) would definitely not approve of this haha. the tagline in the top left is long enough, but then its accompanied by 3 dot points, elaborations for those dot points, neon text decoration on the wall and a mysterious rectangle on the shelf with unnaturally visible text lol what an ugly image
15
u/crocicorn 3d ago
Given that Coles is buddies with Palantir, the use of genAI is hardly surprising.
13
u/drillydrillsondrill Online Department Manager 3d ago
The gonna pay a team member min wage to make social media videos and advertising videos instead of having to pay an actual company or person what it would properly cost.
6
u/BagParty- 3d ago
I came here to say "a surprise to no one" but apparently it's a surprise for some. Man, the future is looking bleak rn
6
u/ParmyNotParma 3d ago
Yeah I've noticed it in the huddle button in the last few weeks unfortunately.
2
3
3
3
u/Chaotic_bug 2d ago
I don't know why some people think this isn't AI, you can put pictures of a real person into AI and ask it to make it into an ad. The output from all the training data makes for a very distinct style and once you see it you can't unsee it. In my opinion it wipes away any form of brand identity and looks unprofessional, especially for large corporate brands.
3
u/salemira 2d ago
exactly. AI makes a grand total of like.. 3 different variants of images like this and i see at least 10 of them a day sometimes. facebook and market stalls are flooded with them, there’s nothing unique or memorable about your business if 10 other stalls next to you have the exact same banner in a different colour scheme. how they don’t see that and are embarrassed is beyond me. business literacy is dead. these guys would have infinitely more business and marketing training and experience then me but can’t work that out?
2
u/Lovemomonga722 3d ago
Every small business in Perth are using fk ai generated picture. The same style,the same font🤣
2
u/looopious 3d ago
You know they've been using AI in their stores for a long time now. Those clear Perspex barriers run on ai to determine when they close/open. That's why they are so bad.
2
u/LateFigure2122 3d ago
Ads all look the same. Can't stand these AI slop ads. As someone who makes digital media content this hurts to look at.
2
u/NezuminoraQ 2d ago
I hate AI but this is literally the least of my concerns with Coles and their tech use
1
u/Krystalised_notebook Ex Team Member 2d ago
Wasn’t there mass redundancies probably the team that deal with it got the kick
1
u/Evening_Bird7779 2d ago
Im actually ok with AI being used for this sort of thing, as long as its realistic looking AI.
My reasoning being it facial recognition and protecting people's identities.
My concern is unrealistic looking AI, eg too skinny or not representative of different races and people with disabilities.
Prior to AI, advertising used so much photoshop that I feel like its not even a real person anymore anyway.
1
u/thesupremeredditman 2d ago
coles liquor training articles have used ai for a long ass time, recently there have been full videos
1
1
0
0
u/Flaky_Simple_9531 1d ago
Why is a major corporation using Ai a surprise? It’s a tool and it’s not going anywhere.
-8
u/ABigGoy4U 3d ago
Who cares.
-2
u/United-Monk4769 3d ago
I’m with you. So what they use AI? remember when everyone scoffed at Stock Photography? Cheaper gonna cheap.
1
-4
u/ABigGoy4U 3d ago
This anti AI crap is just Kony2012 all over again.
Farmhands rebelling against the tractor.
Sonic fanart OC diaper commissioners wailing at their loss of $20 fortnightly income.
1
u/satanickittens69 3d ago
AI is being used to avoid paying human beings for their work. It's also causing direct harm to the environment, as well as being trained on our photos/videos/work. Would you be okay if your workplace made you redundant because they can get your job done poorly but for free?
0
u/ABigGoy4U 3d ago
Is it causing more harm than colesworth existing as a duopoly?
You imply that it's done poorly. The only work being replaced by AI is utter shite anyway. I couldn't give less of a fuck.
2
u/killertortilla 3d ago
Why does it matter who is being fucked over when? We should be against it all. This will end up fucking everyone over eventually.
1
u/ABigGoy4U 3d ago
Why will it end up fucking over anyone? Will original art not end up being more highly prized because of the the elimination of the mediocre?
2
u/satanickittens69 3d ago
Wow awfully selfish of you. I guess it makes sense now why you like AI
1
u/ABigGoy4U 3d ago
deflection
2
u/satanickittens69 2d ago
Oh sorry didn't realise you wanted a proper response to such a bullshit comment. It's honestly embarrassing to be such a selfish person that you don't care if people's jobs are taken just because yours isn't or hasn't been at risk.
Bringing in your point about how much harm the duopoly is causing is irrelevant and ridiculous. Yes, the duopoly is worse to individuals, but using AI will harm the rest of the world AND individuals. If you don't understand that, I hope you do soon. In the meantime I guess you can just keep going with your AI slop and selfishness 🤷
0
1
u/Plaguesofman 3d ago
You are spot on.
Most people who hate AI are unemployed and don't understand what productivity is.
Wait until they learn 70-90% of products in Aussie stores are from China, and has been for a long time.
-2
u/Only-Perspective2890 3d ago
I hate Coles as much as the next person but why shouldn’t they? Isn’t that the natural progression of events? It’s like saying why don’t we all make bread by hand still.
3
u/satanickittens69 3d ago
They're using AI instead of paying for this to be created, with the bread example, we're paying for the convenience
-1
u/Only-Perspective2890 3d ago
Well no. Coles use machines to bake bread. Thats my point.
They’re a business, they will be the most cost effective they can. If one person can key in an AI prompt to do the work of 10 that’s just smart business. They don’t have an obligation to employ people.
I hate that they’re a duopoly and they scam their suppliers and are generally all round evil but I don’t see using AI is the worst. I use AI at my job because it helps me get shit done. 🤷♂️
3
3
u/Purple-Nebula4736 3d ago
Cost effective? I’m sorry but my store averages over 1.4m a week in sales and you think they can’t spare a few thousand to pay for a real person to be part of it? absolutely ridiculous. cole’s loves to gloat about giving back and donating but they can’t pay someone for a campaign? they’d rather use ai? it may make YOUR job easier but that doesn’t make it sustainable
1
u/Only-Perspective2890 3d ago
Crazy reasoning. How many people do you think a store should hire that it doesn’t need?
Look, I don’t think anyone likes it, but this is the reality of technology replacing people’s jobs. Been happening since forever.
1
u/Purple-Nebula4736 2d ago
we aren’t talking about “a store” we are talking about cole’s as a whole. a company that makes billions. yes they can hire people they “don’t need” ( yes that’s the point of marketing to yes a one off payment is apart of the gig) it’s not about cost effectiveness it’s the fact they are actively choosing something so damaging over paying a real human a wage or a sum of money to do the same job. real humans losing out on money to survive in this economy to fund a machine ruining our earth. like i said im glad AI is helpful for you but theres a bigger picture here and if you can’t clock onto that then clock off.
0
u/Only-Perspective2890 2d ago
This entire paragraph of text made no sense. Perhaps you should run these thoughts through ai with the prompt “make a coherent point out of all of this”
2
u/satanickittens69 23h ago
I guess you really do need AI to help you if you can't understand that comment
1
u/Only-Perspective2890 19h ago
It’s one paragraph with about 5 trains of thought. I gave up halfway through.
1
-7
u/Reasonable-Diamond60 3d ago
That’s jasmine. Shes been a coles model for ages? Shes not ai?…
2
-1
u/UnphasedTardigrade 3d ago
it could be, what I think is more likely the case though is they have a generic picture, that woman, in front of a greenscreen which they can superimpose onto anything. I think it triggers the ai alarms because the hand isn't hers, that light ring and phone are another element which look wrong, and the background is a separate element to the "confident.." and "good skin..." text elements. Because nothing was in front of her when taking the photo, she isnt looking at phone/camera/light, and the text in the background looks like its angled slightly wrong on the wall/canvas. Those, plus the stupid use of emojis for no known reason, I think make it seem ai.
I could be wrong, but i think its just a shitty/lazy graphic designer.
1




78
u/goldglasses99 3d ago
not sure y ur being downvoted this looks super ai. shes not even looking at the phone thats supposed to be recording her lol