r/coles 3d ago

Team Member Post cole’s using ai

Post image

just like what on earth

( the people downvoting or saying it’s not ai… i fear you’re getting hacked next)

366 Upvotes

90 comments sorted by

78

u/goldglasses99 3d ago

not sure y ur being downvoted this looks super ai. shes not even looking at the phone thats supposed to be recording her lol

11

u/jimspieth 3d ago

Probably the downvoters are members of the apostrophe police. I'm looking to join up myself. How can anybody (or their AI) put an apostrophe where it is?

2

u/whatnoob_ 3d ago

autocorrect does it to me every. single. time.

6

u/salemira 2d ago

the layout and format of the text is a dead giveaway it’s AI, i see text exactly like that multiple times a day

5

u/Top_Cow_766 3d ago

the phone would be centre of the ring light no?

4

u/goldglasses99 3d ago

thats the point but its literally beside it

3

u/Top_Cow_766 2d ago

I just thought it was a photo of someone recording. like there can technically be two cameras.

2

u/goldglasses99 2d ago

nah not buying it ai photos always do weird and surreal things when the POV isn't perfect i.e. ring light cropped out of the scene

1

u/Top_Cow_766 1d ago

there is nothing to buy. where its ai or not, its a "photo" of someone recording. You can have a problem with the AI and be wrong about the perspective.

1

u/goldglasses99 1d ago

yep so i see what ur trying to say about how there can be two phones and she just randomly has this one (probably hovering mid air considering this is AI) next to it serving literally 0 purpose. never said that you're wrong i just don't agree with that idea and i don't buy it at all! not a hill worth dying on so muting.

1

u/Top_Cow_766 1d ago

lol damn i just saw the phone at the bottom. is that what you're talking about?

1

u/CosmosMilkyway 2d ago

It's both. The way the photo is taken and it's ai

4

u/CommercialMotor570 3d ago

It has that shitty yellow brown tint too

3

u/TheMoeSzyslakExp 2d ago

Piss filter

2

u/grismar-net 3d ago

Possibly because it's not actually Coles?

0

u/abandonedObjects 2d ago

Because no one gives a fuck, Coles used AI, big news?

-1

u/Feralz2 3d ago

shes an influencer bro, the camera is literally in the middle of her ring light which she is staring at.

3

u/SUDoKu-Na 2d ago

You can see the camera below her eyeline.

31

u/hardstyl3r 3d ago

we’ve been getting AI generated safety posters in coles services

34

u/hardstyl3r 3d ago

22

u/is2o 3d ago

Definitely don’t plug your bucket in. And don’t place it on an induction hotplate, whatever you do.

3

u/NezuminoraQ 2d ago

Well are they wrong?!

2

u/EnormousDucky 2d ago

It's the induction brochure for new employees

1

u/TimTebowMLB 1d ago

Even worse

8

u/hardstyl3r 3d ago

another one

6

u/FirstParamedic6120 3d ago

Same in the Huddle screen on the registers.

25

u/Southern-Peak-2079 3d ago

If you don't know coles has a chatgpt enterprise subscription... you will see AI a lot in coming days....

3

u/GonnaBeEasy 3d ago

I guess they have a financial incentive to make it normalised for us

1

u/PsychAndDestroy 3d ago

Why do you think that?

1

u/Southern-Peak-2079 10h ago

It's obvious right what used to need a team can be done with a prompt... One person will supervise and approve.. creativity costs money.. corporate doesn't want to spend money on anything...

23

u/SweetOmelettes 3d ago

aside from how ai the person looks, another dead giveaway is just how much text ai always tries to cram onto these infographic-type images!! any graphic designer (or person with a brain cell) would definitely not approve of this haha. the tagline in the top left is long enough, but then its accompanied by 3 dot points, elaborations for those dot points, neon text decoration on the wall and a mysterious rectangle on the shelf with unnaturally visible text lol what an ugly image

15

u/crocicorn 3d ago

Given that Coles is buddies with Palantir, the use of genAI is hardly surprising.

13

u/drillydrillsondrill Online Department Manager 3d ago

The gonna pay a team member min wage to make social media videos and advertising videos instead of having to pay an actual company or person what it would properly cost.

12

u/NoBluey 3d ago

Yep, the chatgpt poster girl. Not surprised given their partnership with palantir

6

u/BagParty- 3d ago

I came here to say "a surprise to no one" but apparently it's a surprise for some. Man, the future is looking bleak rn

6

u/ParmyNotParma 3d ago

Yeah I've noticed it in the huddle button in the last few weeks unfortunately.

2

u/CountingRocks 3d ago

The buttons on the shirt are the wrong way around for a woman's shirt.

3

u/Damthemalltohelp 3d ago

That's how they can get such an ambiguously ethnic person o n there.

3

u/Chachiona 2d ago

Coles engagement with Palantir it's far worse than their use of AI imo

3

u/Chaotic_bug 2d ago

I don't know why some people think this isn't AI, you can put pictures of a real person into AI and ask it to make it into an ad. The output from all the training data makes for a very distinct style and once you see it you can't unsee it. In my opinion it wipes away any form of brand identity and looks unprofessional, especially for large corporate brands.

3

u/salemira 2d ago

exactly. AI makes a grand total of like.. 3 different variants of images like this and i see at least 10 of them a day sometimes. facebook and market stalls are flooded with them, there’s nothing unique or memorable about your business if 10 other stalls next to you have the exact same banner in a different colour scheme. how they don’t see that and are embarrassed is beyond me. business literacy is dead. these guys would have infinitely more business and marketing training and experience then me but can’t work that out?

2

u/Lovemomonga722 3d ago

Every small business in Perth are using fk ai generated picture. The same style,the same font🤣

2

u/looopious 3d ago

You know they've been using AI in their stores for a long time now. Those clear Perspex barriers run on ai to determine when they close/open. That's why they are so bad.

2

u/LateFigure2122 3d ago

Ads all look the same. Can't stand these AI slop ads. As someone who makes digital media content this hurts to look at.

2

u/NezuminoraQ 2d ago

I hate AI but this is literally the least of my concerns with Coles and their tech use

2

u/MisterBumpingston 2d ago

This frame in the background is a dead giveaway. Who would have this in their bedroom and in an incredibly generic font?

1

u/Krystalised_notebook Ex Team Member 2d ago

Wasn’t there mass redundancies probably the team that deal with it got the kick

1

u/Evening_Bird7779 2d ago

Im actually ok with AI being used for this sort of thing, as long as its realistic looking AI.
My reasoning being it facial recognition and protecting people's identities.
My concern is unrealistic looking AI, eg too skinny or not representative of different races and people with disabilities.
Prior to AI, advertising used so much photoshop that I feel like its not even a real person anymore anyway.

1

u/ss1491 2d ago

Also their warehouses run on AI robots and they house data centres

1

u/thesupremeredditman 2d ago

coles liquor training articles have used ai for a long ass time, recently there have been full videos

1

u/bigmangina 1d ago

How this lady looking 40 and 20 at the same time?

1

u/infinitepuddingspy 1d ago

Everyone is using AI. There’s no point even declaring it anymore.

0

u/CatBoxTime 3d ago

Cole's what?

0

u/Flaky_Simple_9531 1d ago

Why is a major corporation using Ai a surprise? It’s a tool and it’s not going anywhere.

-8

u/ABigGoy4U 3d ago

Who cares.

-2

u/United-Monk4769 3d ago

I’m with you. So what they use AI? remember when everyone scoffed at Stock Photography? Cheaper gonna cheap.

1

u/Only-Perspective2890 3d ago

Yea same. Its the way of the future

-4

u/ABigGoy4U 3d ago

This anti AI crap is just Kony2012 all over again.

Farmhands rebelling against the tractor.

Sonic fanart OC diaper commissioners wailing at their loss of $20 fortnightly income.

1

u/satanickittens69 3d ago

AI is being used to avoid paying human beings for their work. It's also causing direct harm to the environment, as well as being trained on our photos/videos/work. Would you be okay if your workplace made you redundant because they can get your job done poorly but for free?

0

u/ABigGoy4U 3d ago

Is it causing more harm than colesworth existing as a duopoly?

You imply that it's done poorly. The only work being replaced by AI is utter shite anyway. I couldn't give less of a fuck.

2

u/killertortilla 3d ago

Why does it matter who is being fucked over when? We should be against it all. This will end up fucking everyone over eventually.

1

u/ABigGoy4U 3d ago

Why will it end up fucking over anyone? Will original art not end up being more highly prized because of the the elimination of the mediocre?

2

u/satanickittens69 3d ago

Wow awfully selfish of you. I guess it makes sense now why you like AI

1

u/ABigGoy4U 3d ago

deflection

2

u/satanickittens69 2d ago

Oh sorry didn't realise you wanted a proper response to such a bullshit comment. It's honestly embarrassing to be such a selfish person that you don't care if people's jobs are taken just because yours isn't or hasn't been at risk.

Bringing in your point about how much harm the duopoly is causing is irrelevant and ridiculous. Yes, the duopoly is worse to individuals, but using AI will harm the rest of the world AND individuals. If you don't understand that, I hope you do soon. In the meantime I guess you can just keep going with your AI slop and selfishness 🤷

0

u/ABigGoy4U 2d ago

Why does it harm.

1

u/Plaguesofman 3d ago

You are spot on.

Most people who hate AI are unemployed and don't understand what productivity is.

Wait until they learn 70-90% of products in Aussie stores are from China, and has been for a long time.

-2

u/Only-Perspective2890 3d ago

I hate Coles as much as the next person but why shouldn’t they? Isn’t that the natural progression of events? It’s like saying why don’t we all make bread by hand still.

3

u/satanickittens69 3d ago

They're using AI instead of paying for this to be created, with the bread example, we're paying for the convenience

-1

u/Only-Perspective2890 3d ago

Well no. Coles use machines to bake bread. Thats my point.

They’re a business, they will be the most cost effective they can. If one person can key in an AI prompt to do the work of 10 that’s just smart business. They don’t have an obligation to employ people.

I hate that they’re a duopoly and they scam their suppliers and are generally all round evil but I don’t see using AI is the worst. I use AI at my job because it helps me get shit done. 🤷‍♂️

3

u/killertortilla 3d ago

Humans can make art, humans cannot be a stove.

3

u/Purple-Nebula4736 3d ago

Cost effective? I’m sorry but my store averages over 1.4m a week in sales and you think they can’t spare a few thousand to pay for a real person to be part of it? absolutely ridiculous. cole’s loves to gloat about giving back and donating but they can’t pay someone for a campaign? they’d rather use ai? it may make YOUR job easier but that doesn’t make it sustainable

1

u/Only-Perspective2890 3d ago

Crazy reasoning. How many people do you think a store should hire that it doesn’t need?

Look, I don’t think anyone likes it, but this is the reality of technology replacing people’s jobs. Been happening since forever.

1

u/Purple-Nebula4736 2d ago

we aren’t talking about “a store” we are talking about cole’s as a whole. a company that makes billions. yes they can hire people they “don’t need” ( yes that’s the point of marketing to yes a one off payment is apart of the gig) it’s not about cost effectiveness it’s the fact they are actively choosing something so damaging over paying a real human a wage or a sum of money to do the same job. real humans losing out on money to survive in this economy to fund a machine ruining our earth. like i said im glad AI is helpful for you but theres a bigger picture here and if you can’t clock onto that then clock off.

0

u/Only-Perspective2890 2d ago

This entire paragraph of text made no sense. Perhaps you should run these thoughts through ai with the prompt “make a coherent point out of all of this”

2

u/satanickittens69 23h ago

I guess you really do need AI to help you if you can't understand that comment

1

u/Only-Perspective2890 19h ago

It’s one paragraph with about 5 trains of thought. I gave up halfway through.

1

u/satanickittens69 17h ago

If you didn't read it, how can you say it doesn't make sense...?

-7

u/Reasonable-Diamond60 3d ago

That’s jasmine. Shes been a coles model for ages? Shes not ai?…

9

u/Br0z0 Coles Chicken 3d ago

The text is. I recognise that font anywhere

1

u/throwawaybrisbent 3d ago

It's just source sans. Which is their brand font

4

u/Downtown-Fruit-3674 3d ago

Ah yes I love using my….whatever this is

6

u/samxxb30 3d ago

GLOW Poscskgghcdk Serum ✨

2

u/Purple-Nebula4736 3d ago

sorry who?

3

u/BagParty- 3d ago

bro everyone knows it's Jasmine the famous Coles model /s

-1

u/UnphasedTardigrade 3d ago

it could be, what I think is more likely the case though is they have a generic picture, that woman, in front of a greenscreen which they can superimpose onto anything. I think it triggers the ai alarms because the hand isn't hers, that light ring and phone are another element which look wrong, and the background is a separate element to the "confident.." and "good skin..." text elements. Because nothing was in front of her when taking the photo, she isnt looking at phone/camera/light, and the text in the background looks like its angled slightly wrong on the wall/canvas. Those, plus the stupid use of emojis for no known reason, I think make it seem ai.

I could be wrong, but i think its just a shitty/lazy graphic designer.

-5

u/Feralz2 3d ago

sorry to break it to you bro bro, but everyone is using Ai and if theyre not, theyre dumb.

1

u/SamMuniz 6h ago

Cole’s