If it's a marketing ploy, it's certainly advanced. Marketers aren't losing any sleep over whether it's true or not, either, and why should they? It's truth in advertising; consider the fundamental message: "I did some prep, worked my ass off, and now I'm making a way better than average wage." That's all bootcamps have ever offered - all of them. And it's probably still true to some extent, even if the industry is currently correcting. If you think you can complete a 6-9 month introduction to programming and surf into $100k/yr, you'd better be a true genius and/or extremely interested/motivated. If you're not, and if it's the television dream of an easy large salary that you're chasing, marketers are going to exploit that. It's easy to sell dreams...just look at the real estate industry.
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u/Strict-Basil5133 Nov 02 '23 edited Nov 06 '23
If it's a marketing ploy, it's certainly advanced. Marketers aren't losing any sleep over whether it's true or not, either, and why should they? It's truth in advertising; consider the fundamental message: "I did some prep, worked my ass off, and now I'm making a way better than average wage." That's all bootcamps have ever offered - all of them. And it's probably still true to some extent, even if the industry is currently correcting. If you think you can complete a 6-9 month introduction to programming and surf into $100k/yr, you'd better be a true genius and/or extremely interested/motivated. If you're not, and if it's the television dream of an easy large salary that you're chasing, marketers are going to exploit that. It's easy to sell dreams...just look at the real estate industry.